ABOUT

The 'Rebel & Soul'
Story

Dancers suspended upside down from 20ft chandeliers mixing cocktails, brand switching electrocution games, drive through art exhibitions and celebrity holograms of Princess Lea. The experiences we create stand out, ‘Rebel’ to give back to those in need ‘Soul’.

The 'Rebel & Soul' Story

As a purpose driven business we craft creative event and experience design campaigns ‘Rebel’ in order to give back ‘Soul’.

We began crafting unforgettable memories for brands, agencies and experience seekers in 2014. We’ve been privileged to work with reputable brands and agencies like Heineken, HSBC and CNNDentsu and Octagon.

We’ve got memorable with a few of our all-time favourites, Madmen’s Christina Hendricks, The Chainsmokers and the continually inspiring Sir Richard Branson and we’re proud partners with Quintessentially. To date we’ve activated in 38 cities in 17 countries across the globe.

Our minds only process life-saving and life-enhancing information, so we built a proprietary systematic neuroscience methodology called INVOLVE® that works by crafting strategy, marketing, technology, events and lifestyle experiences to fit the brain’s long-term memory criteria.

Heineken Arcade - Touch The Music - Static Droid

DNA

Our DNA

DNA

Our DNA

01PURPOSE:

We craft inspirational memories to enhance lives.

02VALUES:

Rebel with passion and positivity.

True souls have trust through transparency.

Be memorable for all the right reasons.

Business for good not business for greed.

Courage to reach beyond boundaries.

03BELIEFS:

Failure is fascinating, explore it, own it and learn from it.

Impossible is just inspiration blocked.

Until we hear, we cannot understand.

Better memories make a better life and better world.

Creativity is taking a little slice of magic and enhancing it beyond your wildest dreams.

CLIENTS WE WORK WITH

awards

AWARDS WE
ARE PROUD OF

awards

2020

FIRST – Women Leading Change – Innovator of the Year

FINALIST – Women Leading Change – Entrepreneurship of the Year

FINALIST – Women Leading Change – Women Leading Change of the Year

FINALIST – MARKies – Most Effective Use of Events

FINALIST – Marketing Magazine AOTY – Experiential

FINALIST – Marketing Magazine AOTY – Event

FINALIST – Marketing Magazine AOTY – Specialist 

2019

FIRST – Campaign Asia Women Leading Change – Entrepreneurship of the Year

FIRST – The Special Events Asia – Best Brand/Creative Agency

SECOND – MARKies – Most Effective Use of Events

SECOND – Marketing Magazine AOTY – Experiential Marketing

 THIRD  – Campaign Southeast Asia – Boutique Agency of the Year

 CERTIFICATE OF EXCELLENCE – Campaign Asia Women Leading Change – Women Leading Change of the Year

FINALIST – Mumbrella Asia Awards – Specialist Agency of the Year

FINALIST – The Special Event Awards Asia – Outstanding Brand Activation

FINALIST – The Special Event Awards Asia – Best Event Marketing Campaign

FINALIST – Marketing Event Awards – Best Consumer event: Relaunch

 FINALIST – Marketing Event Awards – Best Experiential Marketing

 FINALIST – Marketing Event Awards – Best Immersive Experience

FINALIST – Marketing Magazine AOTY – Event Marketing

FINALIST – Marketing Magazine AOTY – Specialist Agency

FINALIST – Marketing Loyalty & Engagement Awards – Experiential & Live Marketing

FINALIST – The Special Events Asia – Outstanding Brand Activation

FINALIST – The Special Events Asia – Best Event Marketing Campaign

Awards we
are proud of

View more

2018

FIRST – British Chamber of Commerce – Startup Excellence

FIRST – CMO Asia – Women’s Leaderships

FIRST – B1G1 – Legacy Maker

SECOND – Marketing Magazine AOTY – Event Marketing AOTY

SECOND – Marketing Events Awards – Best Product Launch

FINALIST – British Chamber of Commerce – Best Customer Engagement

2017

FIRST – British Chamber of Commerce – Excellence in Technology & Innovation

TOP 3 FINALIST – British Chamber of Commerce – Customer Experience

TOP 3 FINALIST – British Chamber of Commerce – SME Excellence

FINALIST – Mumbrella Asia – APAC Specialist of the Year

FINALIST – The Marketing Event Awards – Best Internal Event

2016

TOP 40 – Campaign Asia – Top 40 Women to Watch

FINALIST – The Marketing Event Awards – Best Use of Mobile

The Memory Architects

Kristy Castleton

Founder /Chief Memory Maker

Rebel, neuro geek, experience hunter with 20yrs crafting highly memorable experiences globally.

Rebel-and-Soul_Malati-Sing_Experience-Director

Malati Singh

Experience Director

Negotiator, all about the detail, a creative mind with 12yrs of producing experience heaven.

Rebel-and-Soul_Sharon-Lewis_Strategy-Marketing

Sharon Lewis

Strategy & Marketing Director

Brand guru, loves shaking things up, high-level planner with 15yrs experience across APAC, UK and EU.

Rebel-and-Soul_Simon-Cummins_Creative-Tech

Simon Cummin

Creative Technologist

Tech wizard, unity master, builder, 12yrs of creating the narrative of tech experience.

Nur Astuti

Experience Manager

Creative thinker, solutions finder, proactive sourcrer, 3 years local experience.

Rebel-and-Soul_Natasha-Shamash_Sales_Partnerships

Natasha Shamash

Business Development & Partnerships Senior Manager

Very soulful, connected in every way, breath of fresh air with 10yrs UK and APAC experience.

Rebel-and-Soul_Waldo-Zuniga_Designer

Waldo Zuniga

Experience Designer

Visionary designer, eye of the tiger, has been bringing ideas visually to life for over 20yrs across APAC.

Rebel-and-Soul_Farah_Mohamed_Corporate_Lifestyle_Manager

Farah Mohamed

Corporate Lifestyle Manager

Incredible communicator and collaborator, queen of all things lifestyle and reporting, 13yrs customer service experience.

Jamuna Rajarathnam

Lifestyle Manager

Always smiling, fiercely productive, inquisitive, 7yrs customer service experience.

We’re always looking for incredible
talent. Join our team!

SOCIALLY CONSCIOUS

Neuroscience has recently discovered that it’s possible to overwrite bad memories with good memories.  We’re on a mission to do just that.

Nearly half of the world’s population, 3 billion people, live on less than $2.50 a day. Over 1.3 billion people live in extreme poverty and over 22,000 children die every day due to poverty. Half the world is in desperate need of more positive memories.

So… we work really hard for our clients, so that we can generate as much giving as we can to make some bad memories good.

Discover how we’re a socially conscious business.

SOCIALLY CONSCIOUS

Neuroscience has recently discovered that it’s possible to overwrite bad memories with good memories.  We’re on a mission to do just that.

Nearly half of the world’s population, 3 billion people, live on less than $2.50 a day. Over 1.3 billion people live in extreme poverty and over 22,000 children die every day due to poverty. Half the world is in desperate need of more positive memories.  

So… we work really hard for our clients crafting neuroexperiences, so that we can generate as much giving as we can to make some bad memories good.

Discover how we’re a socially conscious business.

Thank you for visiting

Before you go download our latest FREE whitepaper:

5 must read strategies to create long-term brand memories

From neuroplasticity to memorability hacks, we reveal our top strategies for creating memorable impacts.

When you connected with our website today, something amazing happened. A family in Ethiopia was given access to life saving water.

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