The 'Rebel & Soul'

Dancers suspended upside down from 20ft chandeliers mixing cocktails, brand switching electrocution games, drive through art exhibitions and celebrity holograms of Princess Lea. The experiences we create stand out, ‘Rebel’ to give back to those in need ‘Soul’.

The 'Rebel & Soul' Story

We began crafting unforgettable memories for brands, agencies and experience seekers in 2014. We’ve been privileged to work with reputable brands and agencies like Heineken, HSBC and CNNDentsu and Octagon.

We’ve got memorable with a few of our all-time favourites, Madmen’s Christina Hendricks, The Chainsmokers and the continually inspiring Sir Richard Branson and we’re proud partners with Quintessentially. To date we’ve activated in 38 cities in 17 countries across the globe.

Our minds only process life-saving and life-enhancing information, so we built a proprietary systematic neuroscience methodology called INVOLVE™ that works by crafting strategy, marketing, technology, events and lifestyle experiences to fit the brain’s long-term memory criteria.

Heineken Arcade - Touch The Music - Static Droid






We craft inspirational memories to enhance lives.


Rebel with passion and positivity.

True souls have trust through transparency.

Be memorable for all the right reasons.

Business for good not business for greed.

Courage to reach beyond boundaries.


Failure is fascinating, explore it, own it and learn from it.

Impossible is just inspiration blocked.

Until we hear, we cannot understand.

Better memories make a better life and better world.

Creativity is taking a little slice of magic and enhancing it beyond your wildest dreams.

Clients we work with


Awards we
are proud of


FIRST – Campaign Asia Women Leading Change – Entrepreneurship of the Year

FIRST – The Special Events Asia – Best Brand/Creative Agency

SECOND – Markies – Most Effective Use of Events

SECOND – Marketing Magazine AOTY – Experiential Marketing

 THIRD  – Campaign Southeast Asia – Boutique Agency of the Year

 CERTIFICATE OF EXCELLENCE – Campaign Asia Women Leading Change – Women Leading Change of the Year

FINALIST – Mumbrella Asia Awards – Specialist Agency of the Year

FINALIST – The Special Event Awards Asia – Outstanding Brand Activation

FINALIST – The Special Event Awards Asia – Best Event Marketing Campaign

FINALIST – Marketing Event Awards – Best Consumer event: Relaunch

 FINALIST – Marketing Event Awards – Best Experiential Marketing

 FINALIST – Marketing Event Awards – Best Immersive Experience

FINALIST – Marketing Magazine AOTY – Event Marketing

FINALIST – Marketing Magazine AOTY – Specialist Agency

FINALIST – Marketing Loyalty & Engagement Awards – Experiential & Live Marketing

FINALIST – The Special Events Asia – Outstanding Brand Activation

FINALIST – The Special Events Asia – Best Event Marketing Campaign


Awards we
are proud of

View more


FIRST – British Chamber of Commerce – Startup Excellence

FIRST – CMO Asia – Women’s Leaderships

FIRST – B1G1 – Legacy Maker

SECOND – Marketing Magazine AOTY – Event Marketing AOTY

SECOND – Marketing Events Awards – Best Product Launch

FINALIST – British Chamber of Commerce – Best Customer Engagement


FIRST – British Chamber of Commerce – Excellence in Technology & Innovation

TOP 3 FINALIST – British Chamber of Commerce – Customer Experience

TOP 3 FINALIST – British Chamber of Commerce – SME Excellence

FINALIST – Mumbrella Asia – APAC Specialist of the Year

FINALIST – The Marketing Event Awards – Best Internal Event


TOP 40 – Campaign Asia – Top 40 Women to Watch

FINALIST – The Marketing Event Awards – Best Use of Mobile

The Memory Architects

Kristy Castleton

Founder /Chief Memory Maker

Rebel, neuro geek, experience hunter with 20yrs crafting highly memorable experiences globally.


Malati Singh

Experience Director

Negotiator, all about the detail, a creative mind with 12yrs of producing experience heaven.


Sharon Lewis

Strategy & Marketing Director

Brand guru, loves shaking things up, high-level planner with 15yrs experience across APAC, UK and EU.


Simon Cummin

Creative Technologist

Tech wizard, unity master, builder, 12yrs of creating the narrative of tech experience.


Joanna Aarvold

Systems & Compliance Manager

Incredibly organised, expert negotiator, keeps the ship running all with a smile on her face, brings over 15yrs UK and APAC experience.


Natasha Shamash

Business Development & Partnerships Senior Manager

Very soulful, connected in every way, breath of fresh air with 10yrs UK and APAC experience.


Farah Mohamed

Corporate Lifestyle Manager

Incredible communicator and collaborator, queen of all things lifestyle and reporting, 13yrs customer service experience.

Nur Astuti

Experience Manager

Creative thinker, solutions finder, proactive sourcrer, 3 years local experience.

Jamuna Rajarathnam

Lifestyle Manager

Always smiling, fiercely productive, inquisitive, 7yrs customer service experience.


Waldo Zuniga

Experience Desi