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ABOUT

The 'Rebel & Soul'
Story

Dancers suspended upside down from 20ft chandeliers mixing cocktails, brand switching electrocution games, drive through art exhibitions and celebrity holograms of Princess Lea. The experiences we create stand out, ‘Rebel’ to give back to those in need ‘Soul’.

The 'Rebel & Soul' Story

As a purpose driven business we craft creative event and experience design campaigns ‘Rebel’ in order to give back ‘Soul’.

We began crafting unforgettable memories for brands, agencies and experience seekers in 2014. We’ve been privileged to work with reputable brands and agencies like Heineken, HSBC and CNN, Dentsu and Octagon.

We’ve got memorable with a few of our all-time favourites, Madmen’s Christina Hendricks, The Chainsmokers and the continually inspiring Sir Richard Branson and we’re proud partners with Quintessentially. To date we’ve activated in 38 cities in 17 countries across the globe.

Our minds only process life-saving and life-enhancing information, so we built a proprietary systematic neuroscience methodology called INVOLVE® that works by crafting strategy, marketing, technology, events and lifestyle experiences to fit the brain’s long-term memory criteria.

Heineken Arcade - Touch The Music - Static Droid

DNA

Our DNA

DNA

Our DNA

01PURPOSE:

We craft inspirational memories to enhance lives.

02VALUES:

• Rebel with passion and positivity.

• True souls have trust through transparency.

• Be memorable for all the right reasons.

• Business for good not business for greed.

• Courage to reach beyond boundaries.

03BELIEFS:

• Failure is fascinating, explore it, own it and learn from it.

• Impossible is just inspiration blocked.

• Until we hear, we cannot understand.

• Better memories make a better life and better world.

• Creativity is taking a little slice of magic and enhancing it beyond your wildest dreams.

CLIENTS WE WORK WITH

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awards

AWARDS WE
ARE PROUD OF

awards

2020

• FIRST – Marketing Magazine AOTY – Experiential

• FIRST – Marketing Magazine AOTY – Local Hero

• FIRST – Women Leading Change – Innovator of the Year

​• FINALIST – Women Leading Change – Entrepreneurship of the Year

• FINALIST – Women Leading Change – Women Leading Change of the Year

• FINALIST – Campaign SEA AOTY – Boutique

• FINALIST – MARKies – Most Effective Use of Events

• FINALIST – Marketing Magazine AOTY – Boutique

• FINALIST – Marketing Magazine AOTY – Event

• FINALIST – Marketing Magazine AOTY – Specialist 

2019

• FIRST – Campaign Asia Women Leading Change – Entrepreneurship of the Year

• FIRST – The Special Events Asia – Best Brand/Creative Agency

• SECOND – MARKies – Most Effective Use of Events

• SECOND – Marketing Magazine AOTY – Experiential Marketing

• THIRD  – Campaign Southeast Asia – Boutique Agency of the Year

• CERTIFICATE OF EXCELLENCE – Campaign Asia Women Leading Change – Women Leading Change of the Year

• FINALIST – Mumbrella Asia Awards – Specialist Agency of the Year

• FINALIST – The Special Event Awards Asia – Outstanding Brand Activation

• FINALIST – The Special Event Awards Asia – Best Event Marketing Campaign

• FINALIST – Marketing Event Awards – Best Consumer event: Relaunch

• FINALIST – Marketing Event Awards – Best Experiential Marketing

• FINALIST – Marketing Event Awards – Best Immersive Experience

• FINALIST – Marketing Magazine AOTY – Event Marketing

• FINALIST – Marketing Magazine AOTY – Specialist Agency

• FINALIST – Marketing Loyalty & Engagement Awards – Experiential & Live Marketing

• FINALIST – The Special Events Asia – Outstanding Brand Activation

• FINALIST – The Special Events Asia – Best Event Marketing Campaign

Awards we
are proud of

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2018

• FIRST – British Chamber of Commerce – Startup Excellence

• FIRST – CMO Asia – Women’s Leaderships

• FIRST – B1G1 – Legacy Maker

 • SECOND – Marketing Magazine AOTY – Event Marketing AOTY

• SECOND – Marketing Events Awards – Best Product Launch

• FINALIST – British Chamber of Commerce – Best Customer Engagement

2017

• FIRST – British Chamber of Commerce – Excellence in Technology & Innovation

• TOP 3 FINALIST – British Chamber of Commerce – Customer Experience

• TOP 3 FINALIST – British Chamber of Commerce – SME Excellence

• FINALIST – Mumbrella Asia – APAC Specialist of the Year

• FINALIST – The Marketing Event Awards – Best Internal Event

2016

• TOP 40 – Campaign Asia – Top 40 Women to Watch

• FINALIST – The Marketing Event Awards – Best Use of Mobile

The Memory Architects

Kristy Castleton

Founder /Chief Memory Maker

Rebel, neuro geek, experience hunter with 20yrs crafting highly memorable experiences globally.

Rebel-and-Soul_Malati-Sing_Experience-Director

Malati Singh

Experience Director

Negotiator, all about the detail, a creative mind with 12yrs of producing experience heaven.

Rebel-and-Soul_Sharon-Lewis_Strategy-Marketing

Sharon Lewis

Strategy & Marketing Director

Brand guru, loves shaking things up, high-level planner with 15yrs experience across APAC, UK and EU.

Rebel-and-Soul_Simon-Cummins_Creative-Tech

Simon Cummin

Creative Technologist

Tech wizard, unity master, builder, 12yrs of creating the narrative of tech experience.

Nur Astuti

Experience Manager

Creative thinker, solutions finder, proactive sourcrer, 3 years local experience.

Rebel-and-Soul_Natasha-Shamash_Sales_Partnerships

Natasha Shamash

Business Development & Partnerships Senior Manager

Very soulful, connected in every way, breath of fresh air with 10yrs UK and APAC experience.

Rebel-and-Soul_Waldo-Zuniga_Designer

Waldo Zuniga

Experience Designer

Visionary designer, eye of the tiger, has been bringing ideas visually to life for over 20yrs across APAC.

Rebel-and-Soul_Farah_Mohamed_Corporate_Lifestyle_Manager

Farah Mohamed

Corporate Lifestyle Manager

Incredible communicator and collaborator, queen of all things lifestyle and reporting, 13yrs customer service experience.

Rebel-and-Soul_Tanvi_Rothad_Snr_Lifestyle_Manager

Tanvi Rathod

Senior Lifestyle Manager

Globe trotter, dining enthusit, creative thinker, problem solver, 10yrs experience in India and Singapore.

Jamuna Rajarathnam

Lifestyle Manager

Always smiling, fiercely productive, inquisitive, 7yrs customer service experience.

We’re always looking for incredible
talent. Join our team!

SOCIALLY CONSCIOUS

Neuroscience has recently discovered that it’s possible to overwrite bad memories with good memories.  We’re on a mission to do just that.

Nearly half of the world’s population, 3 billion people, live on less than $2.50 a day. Over 1.3 billion people live in extreme poverty and over 22,000 children die every day due to poverty. Half the world is in desperate need of more positive memories.

So… we work really hard for our clients, so that we can generate as much giving as we can to make some bad memories good.

Discover how we’re a socially conscious business.

SOCIALLY CONSCIOUS

Neuroscience has recently discovered that it’s possible to overwrite bad memories with good memories.  We’re on a mission to do just that.

Nearly half of the world’s population, 3 billion people, live on less than $2.50 a day. Over 1.3 billion people live in extreme poverty and over 22,000 children die every day due to poverty. Half the world is in desperate need of more positive memories.  

So… we work really hard for our clients crafting neuroexperiences, so that we can generate as much giving as we can to make some bad memories good.

Discover how we’re a socially conscious business.

Credentials

Download a selection of memory filled case studies

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Latest work

View our award-winning, neuroexperience work

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We discuss the 'new normal', strategies to adapt to the virtual world and how to achieve high marketing ROI with your next virtual experience.

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