5&5 - video series

During the circuit breaker we decided to bring some Rebel inspiration to our industry peers, and launched our 5&5 video series – 5 minutes & 5 valuable insights for weathering the storm.

At Rebel & Soul we believe wholeheartedly, especially during these tough and uncertain periods, in shared knowledge, collaboration, and a double dose of creativity.

Our effervescent Natasha Shamash zoomed into the homes of the marketing industry’s best, discussing everything from virtual experiences to wearable tech, dealing with the new reality, working from home and future-proofing your business.

With Singapore well and truly in Phase 2 and the economy slowly heading into the new norm, we finish up our 5&5 series. A huge thank you to the incredible leaders who took part – you’re simply amazing!

THAT'S A WRAP!

 
From virtual swimming to party tricks, merging companies whilst #WFM, local innovations and leadership fundamentals in a crisis; we hope you’ve enjoyed this series as much as we’ve enjoyed putting it together.
 
A huge thank you to the fearless leaders who took part – you’re simply amazing!

WALTER DE OUDE – SINGLIFE

Wednesday 20 May, 2020: Watch Walter de Oude, CEO of Singlife discuss:

  • His biggest life achievement
  • Surviving in a “low-touch” economy
  • What digital innovation really means
  • What brands need to do to truly future-proof themselves

TUSHAR GIDWANI – ZILINGO

Monday 18 May, 2020: Watch Tushar Gidwani, Head of Marketing Services at Zilingo discuss:

  • How COVID-19 has affected the non-essential Fashion industry
  • Connecting fragmented supply with fragmented demand
  • Zilingo’s pivot into creating protective equipment, procurement, marketing and e-learning content
  • The way the world’s content consumption is changing each day

PAUL SOON – MULLENLOWE GROUP

Friday 15 May, 2020: Watch Paul Soon, CEO of MullenLowe Group Singapore discuss:

  • How they are pivoting with their clients to understand the change in the digital consumer journeys
  • The renewed focus on ‘purpose’ for their clients
  • Steps they have taken to protect the business, their employees and clients
  • Why he resonates with lions

MASAMI SATO – B1G1

Wednesday 13 May, 2020: Watch Masami Sato, Founder and CEO of B1G1 Business For Good discuss:

  • Positive global human connections that have come out of COVID-19
  • 3 key ingredients of collaboration to create something wonderful
  • What can come out of acceptance, trust, and love
  • A special guest she has with her!

CAITLIN ROBINSON – MONEYSMART GROUP

Wednesday 13 May, 2020: Watch Caitlin Robinson, Head of Experience Design at MoneySmart Group discuss:

  • Marrying big data design decisions with customer experience expectations
  • Strategy changes since COVID-19
  • Reviewing priorities
  • The Apple & Google partnership for the greater good

TOM EVRARD – FTI CONSULTING

Monday 11 May, 2020: Watch Tom Evrard, Head of Strategic Communications for FTI Consulting discuss:

  • Internal and external communication strategies
  • “We are the World” adaptations
  • Transparency, honesty and compassion
  • Behavioural shifts as the new reality

JAMIESON YEE – TECHSTYLE FASHION GROUP

Wednesday 6 May, 2020: Watch Jamieson Yee, SVP Global Product & QA of TechStyle Fashion Group discuss:

  • How his biggest failures have led him to his biggest achievements
  • How the Virtual world is enabling the Fashion Retail world to break boundaries
  • The innovation that he is witnessing during COVID in Los Angeles
  • What it’s really like to work with Rhianna and her Fenty team…

ZAL DASTUR – LUCEP

Wednesday 6 May, 2020: Watch Zal Dastur, COO and Co-Founder of Lucep discuss:

  • What shifting from growth, to survival means for businesses
  • The normalisation of social distancing
  • His most memorable Virtual Experience
  • Which country he believes, is the king of virtual innovation

AARON PEARCE – VIRTUE

Wednesday 6 May, 2020: Watch Aaron Pearce, Managing Director of Virtue discuss:

  • His biggest VICE (see what we did there?)
  • Regional business impacts since COVID-19
  • Changes in the day-to-day business operations
  • One piece of advice for the industry

JONATHAN WAN – JAPAN AIRLINES

Thursday 30 April, 2020: Watch Jonathan Wan, Director of Global Marketing at Japan Airlines discuss:

  • His go-to karaoke song (it’s a very relatable one)
  • Shifts, innovations, and changes in a deeply affected airline industry
  • The magic of the virtual experience, and how it can foster community in a time of social distancing
  • A special shoutout to Ma and Pa shops!

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