Work - Rebel & Soul

case studies

OUR WORK

Whilst some of our work remains private at the request of our clients, here is a taster of the type of memories we like to create…

CASE STUDIES

OUR WORK

Whilst some of our work remains private at the request of our clients, here is a taster of the type of memories we like to create…

MASTERCARD × MCLAREN: SINGAPORE GRAND PRIX 2025

Fuel the connections: A Priceless Surprise moment where everyday fans met an F1 driver without knowing it was coming.

MASTERCARD × MCLAREN: SINGAPORE GRAND PRIX 2025

Fuel the connections: A Priceless Surprise moment where everyday fans met an F1 driver without knowing it was coming.

Diageo: Mortlach Casks of Distinction, The Twelfth Cask

The Twelfth Cask; Revealing the Beast of Dufftown. A curated multi-venue journey, culminating in a choreographed sensory reveal of an exceptional cask expression.

Diageo: Mortlach Casks of Distinction, The Twelfth Cask

The Twelfth Cask; Revealing the Beast of Dufftown. A curated multi-venue journey, culminating in a choreographed sensory reveal of an exceptional cask expression.

JOHNNIE WALKER VAULT, THE COUTURE BLEND

Blending Artistry: when the art of couture meets the art of blending. A collaboration between Dr Emma Walker, JW Master Blender, and Olivier Rousteing, then Creative Director of Balmain.

JOHNNIE WALKER VAULT, THE COUTURE BLEND

Blending Artistry: when the art of couture meets the art of blending. A collaboration between Dr Emma Walker, JW Master Blender, and Olivier Rousteing, then Creative Director of Balmain.

MASTERCARD × RHB: GLAMOUR AND GHOULS

Glamour and Ghouls. A Halloween-themed sales convention that was equal parts theatrical, photogenic and fun.

MASTERCARD × RHB: GLAMOUR AND GHOULS

Glamour and Ghouls. A Halloween-themed sales convention that was equal parts theatrical, photogenic and fun.

DIAGEO: JOHNNIE WALKER BLACK LABEL, OPEN DOOR, ZOUKOUT

An interactive experiential space inside ZoukOut celebrating individuality and self-expression. Designed to be photogenic, gamified, and worth queueing for.

DIAGEO: JOHNNIE WALKER BLACK LABEL, OPEN DOOR, ZOUKOUT

An interactive experiential space inside ZoukOut celebrating individuality and self-expression. Designed to be photogenic, gamified, and worth queueing for.

DIAGEO: PORT ELLEN GEMINI

The Launch Journey. A one-day, five-session experience designed for depth over scale. 37 UHNW guests, eight per session, one hour of immersion each.

DIAGEO: PORT ELLEN GEMINI

The Launch Journey. A one-day, five-session experience designed for depth over scale. 37 UHNW guests, eight per session, one hour of immersion each.

DIAGEO: JOHNNIE WALKER BLUE LABEL, DEPTH OF BLUE

Depth of Blue. An 8-day, multi-session, layered sensory experience hosted at Mandala Club designed to make depth a feeling, not a tagline.

DIAGEO: JOHNNIE WALKER BLUE LABEL, DEPTH OF BLUE

Depth of Blue. An 8-day, multi-session, layered sensory experience hosted at Mandala Club designed to make depth a feeling, not a tagline.

HSBC × MASTERCARD: TRAVEL ONE CARD LAUNCH

Unlock a World of Travel Freedom. Three large-scale, immersive launch events designed to inspire media, KOLs and VIPs to entice travel lovers to sign up.

HSBC × MASTERCARD: TRAVEL ONE CARD LAUNCH

Unlock a World of Travel Freedom. Three large-scale, immersive launch events designed to inspire media, KOLs and VIPs to entice travel lovers to sign up.

HSBC × Visa: Live+ Credit Card Launch

The House of +: A series of high-profile launch events designed to immerse media, press and influencers in the type of dining, shopping and entertainment experiences, that owning this card can lead to more of.

HSBC × Visa: Live+ Credit Card Launch

MASTERCARD × MCLAREN: SINGAPORE GRAND PRIX 2025

Fuel the connections: A Priceless Surprise moment where everyday fans met an F1 driver without knowing it was coming.

MASTERCARD × MCLAREN: SINGAPORE GRAND PRIX 2025

Fuel the connections: A Priceless Surprise moment where everyday fans met an F1 driver without knowing it was coming.

Diageo: Mortlach Casks of Distinction, The Twelfth Cask

The Twelfth Cask; Revealing the Beast of Dufftown. A curated multi-venue journey, culminating in a choreographed sensory reveal of an exceptional cask expression.

Diageo: Mortlach Casks of Distinction, The Twelfth Cask

The Twelfth Cask; Revealing the Beast of Dufftown. A curated multi-venue journey, culminating in a choreographed sensory reveal of an exceptional cask expression.

JOHNNIE WALKER VAULT, THE COUTURE BLEND

Blending Artistry: when the art of couture meets the art of blending. A collaboration between Dr Emma Walker, JW Master Blender, and Olivier Rousteing, then Creative Director of Balmain.

JOHNNIE WALKER VAULT, THE COUTURE BLEND

Blending Artistry: when the art of couture meets the art of blending. A collaboration between Dr Emma Walker, JW Master Blender, and Olivier Rousteing, then Creative Director of Balmain.

MASTERCARD × RHB: GLAMOUR AND GHOULS

Glamour and Ghouls. A Halloween-themed sales convention that was equal parts theatrical, photogenic and fun.

MASTERCARD × RHB: GLAMOUR AND GHOULS

Glamour and Ghouls. A Halloween-themed sales convention that was equal parts theatrical, photogenic and fun.

DIAGEO: JOHNNIE WALKER BLACK LABEL, OPEN DOOR, ZOUKOUT

An interactive experiential space inside ZoukOut celebrating individuality and self-expression. Designed to be photogenic, gamified, and worth queueing for.

DIAGEO: JOHNNIE WALKER BLACK LABEL, OPEN DOOR, ZOUKOUT

An interactive experiential space inside ZoukOut celebrating individuality and self-expression. Designed to be photogenic, gamified, and worth queueing for.

DIAGEO: PORT ELLEN GEMINI

The Launch Journey. A one-day, five-session experience designed for depth over scale. 37 UHNW guests, eight per session, one hour of immersion each.

DIAGEO: PORT ELLEN GEMINI

The Launch Journey. A one-day, five-session experience designed for depth over scale. 37 UHNW guests, eight per session, one hour of immersion each.

DIAGEO: JOHNNIE WALKER BLUE LABEL, DEPTH OF BLUE

Depth of Blue. An 8-day, multi-session, layered sensory experience hosted at Mandala Club designed to make depth a feeling, not a tagline.

DIAGEO: JOHNNIE WALKER BLUE LABEL, DEPTH OF BLUE

Depth of Blue. An 8-day, multi-session, layered sensory experience hosted at Mandala Club designed to make depth a feeling, not a tagline.

HSBC × MASTERCARD: TRAVEL ONE CARD LAUNCH

Unlock a World of Travel Freedom. Three large-scale, immersive launch events designed to inspire media, KOLs and VIPs to entice travel lovers to sign up.

HSBC × MASTERCARD: TRAVEL ONE CARD LAUNCH

Unlock a World of Travel Freedom. Three large-scale, immersive launch events designed to inspire media, KOLs and VIPs to entice travel lovers to sign up.

case studies

OUR WORK

CASE STUDIES

OUR WORK

MASTERCARD × MCLAREN: SINGAPORE GRAND PRIX 2025

Diageo: Mortlach Casks of Distinction, The Twelfth Cask

JOHNNIE WALKER VAULT, THE COUTURE BLEND

MASTERCARD × RHB: GLAMOUR AND GHOULS

DIAGEO: JOHNNIE WALKER BLACK LABEL, OPEN DOOR, ZOUKOUT

DIAGEO: PORT ELLEN GEMINI

DIAGEO: JOHNNIE WALKER BLUE LABEL, DEPTH OF BLUE

HSBC × MASTERCARD: TRAVEL ONE CARD LAUNCH

HSBC × Visa: Live+ Credit Card Launch

Expertise

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MASTERCARD × MCLAREN: SINGAPORE GRAND PRIX 2025

Diageo: Mortlach Casks of Distinction, The Twelfth Cask

JOHNNIE WALKER VAULT, THE COUTURE BLEND

MASTERCARD × RHB: GLAMOUR AND GHOULS

DIAGEO: JOHNNIE WALKER BLACK LABEL, OPEN DOOR, ZOUKOUT

DIAGEO: PORT ELLEN GEMINI

DIAGEO: JOHNNIE WALKER BLUE LABEL, DEPTH OF BLUE

HSBC × MASTERCARD: TRAVEL ONE CARD LAUNCH

HSBC × Visa: Live+ Credit Card Launch

The Macallan – The Macallan Experience

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