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The Macallan – The Macallan Experience

To position The Macallan as the ultimate spirit, ‘stories’ were selected as a powerful thematic territory where the far-reaching APAC audience can unite. Stories allow us to discover a world, to be inspired by it and to share that world with others in a compelling way.

The Macallan – The Macallan Experience

The Macallan – APAC Marketing toolkit

To support the activation of The Macallan Experience APAC, we created the regional marketing toolkit (including campaign assets, templates and website design) for the local markets – Singapore, Hong Kong, China, Taiwan, Japan, Vietnam and Australia – to execute.

The Macallan – APAC Marketing toolkit

HSBC – Women’s World Championships Golf

Create an evening of ‘powerful partnerships’ to launch the HSBC Women’s World Championships at Clifford Pier in Singapore.

HSBC – Women’s World Championships Golf

Create an evening of ‘powerful partnerships’ to launch the HSBC Women’s World Championships at Clifford Pier in Singapore.

Glenfiddich – Global Grand Cru Launch

Le Grand Pique-Nique Noir: Deliver a global launch with local activation that takes the origins and DNA of a traditional picnic with a nod to Champagne, and elevate the occasion with 30 global influencers through surprising and luxury reinvention of the whisky drinking occasion.

Glenfiddich – Global Grand Cru Launch

The Macallan – Projection Mapping

The Macallan was holding an exhibition in Taiwan, showcasing photos from the world’s best photographers depicting the build of their new distillery in Scotland. Our brief? To create social media buzz. So… why not use the Christmas and New Years period that will literally have the passers-by stop and form crowds simply because they’re intrigured?

The Macallan – Projection Mapping

HSBC Jade – Origins of Luxury

Create a luxury environment that High Net Worth customers subconsciously craved to be in, by offering them something that is usually out of their reach.

HSBC Jade – Origins of Luxury

Create a luxury environment that High Net Worth customers subconsciously craved to be in, by offering them something that is usually out of their reach.

Heineken – Can You See The Music

A number of brands dominate the music space, but the opportunity is to own the technology meets music space and as such ‘Original Sound Experiments’ was born. In year one, we co-designed a program testing the hypothesis ‘Can you see music’.

Heineken – Can You See The Music

Octagon – Mastercard presents The Chainsmokers

Build an interactive event experience that gives the target audience a reason to attend and an instagrammable overload space. Pay with Mastercard Masterpass to be entered into a free prize draw to win tickets to see global music sensation The Chainsmokers up close and personal.

Octagon – Mastercard presents The Chainsmokers

Heineken – Can You Touch The Music

Heineken already has a strong correlation with music and challenges consumers to experience music with all their senses-beyond just listening to it. Going into the second series of the Heineken Green Room Original Sound Experiments, we continued to own ‘the music meets technology space’ and design a second series that explores the sense of Touch through technology. More than just a typical dance event, the Heineken Green Room immerses party-goers in a sensory musical experiment driven by technology.

Heineken – Can You Touch The Music

HSBC – Diwali

Imagine stepping back in time to 1877 and sailing the high seas where the port of Singapore was the region’s largest trading hub between Calcutta and Hong Kong, and when HSBC opened their first branch in Singapore.

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The Macallan – The Macallan Experience

The Macallan – The Macallan Experience

The Macallan – The Macallan Experience

The Macallan – APAC Marketing toolkit

The Macallan – APAC Marketing toolkit

The Macallan – APAC Marketing toolkit

HSBC – Women’s World Championships Golf

HSBC – Women’s World Championships Golf

HSBC – Women’s World Championships Golf

Glenfiddich – Global Grand Cru Launch

Glenfiddich – Global Grand Cru Launch

Glenfiddich – Global Grand Cru Launch

The Macallan – Projection Mapping

The Macallan – Projection Mapping

The Macallan – Projection Mapping

HSBC Jade – Origins of Luxury

HSBC Jade – Origins of Luxury

HSBC Jade – Origins of Luxury

Heineken – Can You See The Music

Heineken – Can You See The Music

Heineken – Can You See The Music

Octagon – Mastercard presents The Chainsmokers

Octagon – Mastercard presents The Chainsmokers

Octagon – Mastercard presents The Chainsmokers

Heineken – Can You Touch The Music

Heineken – Can You Touch The Music

Heineken – Can You Touch The Music

HSBC – Diwali

HSBC – Diwali

HSBC – Diwali

Sephora – GOOD Skincare Launch

Sephora – GOOD Skincare Launch