To support the activation of The Macallan Experience APAC, we created the regional marketing toolkit (including campaign assets, templates and website UX and design) for the local markets – Singapore, Hong Kong, China, Taiwan, Japan, Vietnam and Australia – to execute.
![The Macallan Logo The Macallan Logo](https://rebelandsoul.com/wp-content/uploads/elementor/thumbs/Colour_The-Macallan_Logo-oq2h86k76j2hz8r2kjvglbgt92s7nxp8rq9lv25evu.png)
The Macallan – APAC Marketing toolkit
To support the activation of The Macallan Experience APAC, we created the regional marketing toolkit (including campaign assets, templates and website UX and design) for the local markets – Singapore, Hong Kong, China, Taiwan, Japan, Vietnam and Australia – to execute.
![The Macallan Logo](https://rebelandsoul.com/wp-content/uploads/2020/05/Colour_The-Macallan_Logo-300x205.png)
Create an evening of ‘powerful partnerships’ to launch the HSBC Women’s World Championships at Clifford Pier in Singapore.
![Colour_HSBC-Golf Colour_HSBC-Golf](https://rebelandsoul.com/wp-content/uploads/elementor/thumbs/Colour_HSBC-Golf-obvqi1vqmbkoblkrwkic8k8vlapjy3q79d9dliov5y.png)
HSBC – Women’s World Championships Golf
Create an evening of ‘powerful partnerships’ to launch the HSBC Women’s World Championships at Clifford Pier in Singapore.
![](https://rebelandsoul.com/wp-content/uploads/2019/08/Colour_HSBC-Golf-252x300.png)
Le Grand Pique-Nique Noir: Deliver a global launch with local activation that takes the origins and DNA of a traditional picnic with a nod to Champagne, and elevate the occasion with 30 global influencers through surprising and luxury reinvention of the whisky drinking occasion.
![Glenfiddich-Logo Glenfiddich-Logo](https://rebelandsoul.com/wp-content/uploads/elementor/thumbs/Glenfiddich-Logo-ouk8awdgldptsqftf2zb48jih1nuaq47bfzz3ylh6y.png)
Glenfiddich – Global Grand Cru Launch
Le Grand Pique-Nique Noir: Deliver a global launch with local activation that takes the origins and DNA of a traditional picnic with a nod to Champagne, and elevate the occasion with 30 global influencers through surprising and luxury reinvention of the whisky drinking occasion.
![Glenfiddich-Logo](https://rebelandsoul.com/wp-content/uploads/2020/02/Glenfiddich-Logo-300x169.png)
The Macallan was holding an exhibition in Taiwan, showcasing photos from the world’s best photographers depicting the build of their new distillery in Scotland.
Our brief? To create social media buzz. So… why not use the Christmas and New Years period that will literally have the passers-by stop and form crowds simply because they’re intrigured?
![The Macallan Logo The Macallan Logo](https://rebelandsoul.com/wp-content/uploads/elementor/thumbs/Colour_The-Macallan_Logo-oq2h86k76j2hz8r2kjvglbgt92s7nxp8rq9lv25evu.png)
The Macallan – Projection Mapping
The Macallan was holding an exhibition in Taiwan, showcasing photos from the world’s best photographers depicting the build of their new distillery in Scotland.
Our brief? To create social media buzz. So… why not use the Christmas and New Years period that will literally have the passers-by stop and form crowds simply because they’re intrigured?
![The Macallan Logo](https://rebelandsoul.com/wp-content/uploads/2020/05/Colour_The-Macallan_Logo-300x205.png)
Create a luxury environment that High Net Worth customers subconsciously craved to be in, by offering them something that is usually out of their reach.
![HSBC_MASTERBRAND_JADE_RGB-768×403 HSBC Jade Logo](https://rebelandsoul.com/wp-content/uploads/elementor/thumbs/HSBC_MASTERBRAND_JADE_RGB-768x403-opp3u6zla1mebbiyj2hv9zaxzy37qxul492zqnhva8.png)
HSBC Jade – Origins of Luxury
Create a luxury environment that High Net Worth customers subconsciously craved to be in, by offering them something that is usually out of their reach.
![HSBC Jade Logo](https://rebelandsoul.com/wp-content/uploads/2019/08/HSBC_MASTERBRAND_JADE_RGB-768x403-300x84.png)
A number of brands dominate the music space, but the opportunity is to own the technology meets music space and as such ‘Original Sound Experiments’ was born.
In year one, we co-designed a program testing the hypothesis ‘Can you see music’.
![Arcade_logo Arcade_logo](https://rebelandsoul.com/wp-content/uploads/elementor/thumbs/Arcade_logo-oajqwc62vv2gcjf0ihsy2fgpjxlzwdzrf2adzjxi6w.png)
Heineken – Can You See The Music
A number of brands dominate the music space, but the opportunity is to own the technology meets music space and as such ‘Original Sound Experiments’ was born.
In year one, we co-designed a program testing the hypothesis ‘Can you see music’.
![Arcade_logo](https://rebelandsoul.com/wp-content/uploads/2019/06/Arcade_logo-300x300.png)
Build an interactive event experience that gives the target audience a reason to attend and an instagrammable overload space. Pay with Mastercard Masterpass to be entered into a free prize draw to win tickets to see global music sensation The Chainsmokers up close and personal.
![Colour_Octagon Octagon Logo](https://rebelandsoul.com/wp-content/uploads/elementor/thumbs/Colour_Octagon-opp3wd071al72ydmvi7wixm7axeohtgb2z8akma6xi.png)
Octagon – Mastercard presents The Chainsmokers
Build an interactive event experience that gives the target audience a reason to attend and an instagrammable overload space. Pay with Mastercard Masterpass to be entered into a free prize draw to win tickets to see global music sensation The Chainsmokers up close and personal.
![Octagon Logo](https://rebelandsoul.com/wp-content/uploads/2019/03/Colour_Octagon-300x79.png)