To position The Macallan as the ultimate spirit, ‘stories’ were selected as a powerful thematic territory where the far-reaching APAC audience can unite. Stories allow us to discover a world, to be inspired by it and to share that world with others in a compelling way.

The Macallan – The Macallan Experience
To position The Macallan as the ultimate spirit, ‘stories’ were selected as a powerful thematic territory where the far-reaching APAC audience can unite. Stories allow us to discover a world, to be inspired by it and to share that world with others in a compelling way.
