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case studies

Whilst some of our work remains private at the request of our clients, here is a taster of the type of memories we like to create…

CASE STUDIES

WORK

Whilst some of our work remains private at the request of our clients, here is a taster of the type of memories we like to create…

Heineken – Touch The Music

Heineken already has a strong correlation with music and challenges consumers to experience music with all their senses-beyond just listening to it. Going into the second series of the Heineken Green Room Original Sound Experiments, we continued to own ‘the music meets technology space’ and design a second series that explores the sense of Touch through technology. More than just a typical dance event, the Heineken Green Room immerses party-goers in a sensory musical experiment driven by technology.

Heineken – Touch The Music

HSBC – Diwali

Imagine stepping back in time to 1877 and sailing the high seas where the port of Singapore was the region’s largest trading hub between Calcutta and Hong Kong, and when HSBC opened their first branch in Singapore.

HSBC – Diwali

Sephora – GOOD Skincare Launch

We needed to host a local media event, and fuel localization through a country-led event to gain earned media values for SEPHORA COLLECTION. Increase awareness for SEPHORA COLLECTION Good Skincare and establish credibility for the range. Invite beauty and media KOLs to a neuro-filled sensory product launch underpinned by the Sephora Good Skincare brand values

Sephora – GOOD Skincare Launch

Land Rover – Discovery Launch

Rebel & Soul were briefed to curate a car launch which brings the essence of Land Rover to life showcasing the evolution, resilience and dynamism of the All New Discovery in various terrains. Our idea? The All New Discovery is a family car so we created an environment that appealed to both the young and the old, offering them the opportunity to experience Land Rover in various terrains.

Land Rover – Discovery Launch

HSBC Jade – Jewel launch

With the success of the HSBC Jade proposition it came as no surprise that they opened a branch at Changi Airport, exclusively for their High Net Worth audience, to align with the official launch of the HSBC Rain Vortex Fountain.

HSBC Jade – Jewel launch

Red Bull – Formula 1 Partnership

To launch and promote the 2019 Formula 1 x RedBull partnership, we were briefed to create: 1 x 3D asset for social to launch a new can design for the F1 (racing) 2 x 2D assets for social to launch a pit stop promo (one digital game and one physical game) for F1 1 x Comms plan for the F1 around the can / games and new brand ambassador

Red Bull – Formula 1 Partnership

Intel – Client Appreciation Event

To plan an intimate and casual client appreciation event for Intel VIP clients, ensuring it stands out from all prior Intel events.

Intel – Client Appreciation Event

To plan an intimate and casual client appreciation event for Intel VIP clients, ensuring it stands out from all prior Intel events.

AHEAD – 2019 Asia Awards Ceremony

Rebel & Soul were challenged to make the first event of the AHEAD Awards Asia series for 2019/2020 seamless and memorable, setting the bar high to ensure the regional series kicks off to a sensational start. The idea? Create the ultimate awards ceremony, where industry professionals want to be seen and recognised, designing a stylish and energetic experience in line with the events’ Ancient China theme.

AHEAD – 2019 Asia Awards Ceremony

CNN – Experience Conference

Be the breaking news. Design an interactive experience for CNN to showcase their products and combine this with the opportunity to capture the news. Give the opportunity for those behind the camera to step in front of it.

CNN – Experience Conference

The Macallan – The Macallan Experience

The Macallan – APAC Marketing toolkit

To support the activation of The Macallan Experience APAC, we created the regional marketing toolkit (including campaign assets, templates and website UX and design) for the local markets – Singapore, Hong Kong, China, Taiwan, Japan, Vietnam and Australia – to execute.

The Macallan – APAC Marketing toolkit

HSBC – Women’s World Championships Golf

Create an evening of ‘powerful partnerships’ to launch the HSBC Women’s World Championships at Clifford Pier in Singapore.

HSBC – Women’s World Championships Golf

Create an evening of ‘powerful partnerships’ to launch the HSBC Women’s World Championships at Clifford Pier in Singapore.

Glenfiddich – Global Grand Cru Launch

Le Grand Pique-Nique Noir: Deliver a global launch with local activation that takes the origins and DNA of a traditional picnic with a nod to Champagne, and elevate the occasion with 30 global influencers through surprising and luxury reinvention of the whisky drinking occasion.

Glenfiddich – Global Grand Cru Launch

Gucci – Hybrid Event

The Macallan – Projection Mapping

The Macallan was holding an exhibition in Taiwan, showcasing photos from the world’s best photographers depicting the build of their new distillery in Scotland. Our brief? To create social media buzz. So… why not use the Christmas and New Years period that will literally have the passers-by stop and form crowds simply because they’re intrigured?

The Macallan – Projection Mapping

HSBC Jade – Origins of Luxury

Create a luxury environment that High Net Worth customers subconsciously craved to be in, by offering them something that is usually out of their reach.

HSBC Jade – Origins of Luxury

Create a luxury environment that High Net Worth customers subconsciously craved to be in, by offering them something that is usually out of their reach.

Heineken – Can You See The Music

A number of brands dominate the music space, but the opportunity is to own the technology meets music space and as such ‘Original Sound Experiments’ was born. In year one, we co-designed a program testing the hypothesis ‘Can you see music’.

Heineken – Can You See The Music

Octagon – Mastercard presents The Chainsmokers

Build an interactive event experience that gives the target audience a reason to attend and an instagrammable overload space. Pay with Mastercard Masterpass to be entered into a free prize draw to win tickets to see global music sensation The Chainsmokers up close and personal.

Octagon – Mastercard presents The Chainsmokers

Heineken – Touch The Music

Credentials

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case studies

WORK

CASE STUDIES

WORK

Heineken – Touch The Music

HSBC – Diwali

Sephora – GOOD Skincare Launch

Land Rover – Discovery Launch

HSBC Jade – Jewel launch

Red Bull – Formula 1 Partnership

Intel – Client Appreciation Event

AHEAD – 2019 Asia Awards Ceremony

CNN – Experience Conference

Expertise

Search

The Macallan – The Macallan Experience

The Macallan – APAC Marketing toolkit

HSBC – Women’s World Championships Golf

Glenfiddich – Global Grand Cru Launch

Gucci – Hybrid Event

The Macallan – Projection Mapping

HSBC Jade – Origins of Luxury

Heineken – Can You See The Music

Octagon – Mastercard presents The Chainsmokers

Heineken – Touch The Music

Credentials

Fill in the form to download:

Whitepapers

CHat to us

show me the memories

© Rebel and Soul. All rights reserved 2019

Thank you for visiting

Before you go download our latest FREE white paper:

The ultimate guide to event planning and management

The ultimate guide to
event planning and management