case studies

OUR WORK

Whilst some of our work remains private at the request of our clients, here is a taster of the type of memories we like to create…

CASE STUDIES

OUR WORK

Whilst some of our work remains private at the request of our clients, here is a taster of the type of memories we like to create…

The Macallan – The Macallan Experience

The Macallan Logo
Create an evening of ‘powerful partnerships’ to launch the HSBC Women’s World Championships at Clifford Pier in Singapore.
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HSBC – Women’s World Championships Golf

Create an evening of ‘powerful partnerships’ to launch the HSBC Women’s World Championships at Clifford Pier in Singapore.
Le Grand Pique-Nique Noir: Deliver a global launch with local activation that takes the origins and DNA of a traditional picnic with a nod to Champagne, and elevate the occasion with 30 global influencers through surprising and luxury reinvention of the whisky drinking occasion.
Glenfiddich-Logo

Glenfiddich – Global Grand Cru Launch

Le Grand Pique-Nique Noir: Deliver a global launch with local activation that takes the origins and DNA of a traditional picnic with a nod to Champagne, and elevate the occasion with 30 global influencers through surprising and luxury reinvention of the whisky drinking occasion.
Glenfiddich-Logo
A number of brands dominate the music space, but the opportunity is to own the technology meets music space and as such ‘Original Sound Experiments’ was born. In year one, we co-designed a program testing the hypothesis ‘Can you see music’.
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Heineken – Can You See The Music

A number of brands dominate the music space, but the opportunity is to own the technology meets music space and as such ‘Original Sound Experiments’ was born. In year one, we co-designed a program testing the hypothesis ‘Can you see music’.
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Build an interactive event experience that gives the target audience a reason to attend and an instagrammable overload space. Pay with Mastercard Masterpass to be entered into a free prize draw to win tickets to see global music sensation The Chainsmokers up close and personal.
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Octagon – Mastercard presents The Chainsmokers

Build an interactive event experience that gives the target audience a reason to attend and an instagrammable overload space. Pay with Mastercard Masterpass to be entered into a free prize draw to win tickets to see global music sensation The Chainsmokers up close and personal.
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Heineken already has a strong correlation with music and challenges consumers to experience music with all their senses-beyond just listening to it. Going into the second series of the Heineken Green Room Original Sound Experiments, we continued to own ‘the music meets technology space’ and design a second series that explores the sense of Touch through technology. More than just a typical dance event, the Heineken Green Room immerses party-goers in a sensory musical experiment driven by technology.
Arcade_logo

Heineken – Touch The Music

Heineken already has a strong correlation with music and challenges consumers to experience music with all their senses-beyond just listening to it. Going into the second series of the Heineken Green Room Original Sound Experiments, we continued to own ‘the music meets technology space’ and design a second series that explores the sense of Touch through technology. More than just a typical dance event, the Heineken Green Room immerses party-goers in a sensory musical experiment driven by technology.
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Imagine stepping back in time to 1877 and sailing the high seas where the port of Singapore was the region’s largest trading hub between Calcutta and Hong Kong, and when HSBC opened their first branch in Singapore.
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HSBC – Diwali

Imagine stepping back in time to 1877 and sailing the high seas where the port of Singapore was the region’s largest trading hub between Calcutta and Hong Kong, and when HSBC opened their first branch in Singapore.
We needed to host a local media event, and fuel localization through a country-led event to gain earned media values for SEPHORA COLLECTION. Increase awareness for SEPHORA COLLECTION Good Skincare and establish credibility for the range. Invite beauty and media KOLs to a neuro-filled sensory product launch underpinned by the Sephora Good Skincare brand values
Sephora Logo

Sephora – GOOD Skincare Launch

We needed to host a local media event, and fuel localization through a country-led event to gain earned media values for SEPHORA COLLECTION. Increase awareness for SEPHORA COLLECTION Good Skincare and establish credibility for the range. Invite beauty and media KOLs to a neuro-filled sensory product launch underpinned by the Sephora Good Skincare brand values
Sephora Logo
Rebel & Soul were briefed to curate a car launch which brings the essence of Land Rover to life showcasing the evolution, resilience and dynamism of the All New Discovery in various terrains. Our idea? The All New Discovery is a family car so we created an environment that appealed to both the young and the old, offering them the opportunity to experience Land Rover in various terrains.
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Land Rover – Discovery Launch

Rebel & Soul were briefed to curate a car launch which brings the essence of Land Rover to life showcasing the evolution, resilience and dynamism of the All New Discovery in various terrains. Our idea? The All New Discovery is a family car so we created an environment that appealed to both the young and the old, offering them the opportunity to experience Land Rover in various terrains.
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  • Expertise

Fuel the connections: A Priceless Surprise moment where everyday fans met an F1 driver without knowing it was coming.

MASTERCARD × MCLAREN: SINGAPORE GRAND PRIX 2025

Fuel the connections: A Priceless Surprise moment where everyday fans met an F1 driver without knowing it was coming.
The Twelfth Cask; Revealing the Beast of Dufftown. A curated multi-venue journey, culminating in a choreographed sensory reveal of an exceptional cask expression.

Diageo: Mortlach Casks of Distinction, The Twelfth Cask

The Twelfth Cask; Revealing the Beast of Dufftown. A curated multi-venue journey, culminating in a choreographed sensory reveal of an exceptional cask expression.
Blending Artistry: when the art of couture meets the art of blending. A collaboration between Dr Emma Walker, JW Master Blender, and Olivier Rousteing, then Creative Director of Balmain.

JOHNNIE WALKER VAULT, THE COUTURE BLEND

Blending Artistry: when the art of couture meets the art of blending. A collaboration between Dr Emma Walker, JW Master Blender, and Olivier Rousteing, then Creative Director of Balmain.
Glamour and Ghouls. A Halloween-themed sales convention that was equal parts theatrical, photogenic and fun.

MASTERCARD × RHB: GLAMOUR AND GHOULS

Glamour and Ghouls. A Halloween-themed sales convention that was equal parts theatrical, photogenic and fun.
An interactive experiential space inside ZoukOut celebrating individuality and self-expression. Designed to be photogenic, gamified, and worth queueing for.

DIAGEO: JOHNNIE WALKER BLACK LABEL, OPEN DOOR, ZOUKOUT

An interactive experiential space inside ZoukOut celebrating individuality and self-expression. Designed to be photogenic, gamified, and worth queueing for.
The Launch Journey. A one-day, five-session experience designed for depth over scale. 37 UHNW guests, eight per session, one hour of immersion each.

DIAGEO: PORT ELLEN GEMINI

The Launch Journey. A one-day, five-session experience designed for depth over scale. 37 UHNW guests, eight per session, one hour of immersion each.
Depth of Blue. An 8-day, multi-session, layered sensory experience hosted at Mandala Club designed to make depth a feeling, not a tagline.

DIAGEO: JOHNNIE WALKER BLUE LABEL, DEPTH OF BLUE

Depth of Blue. An 8-day, multi-session, layered sensory experience hosted at Mandala Club designed to make depth a feeling, not a tagline.
Unlock a World of Travel Freedom. Three large-scale, immersive launch events designed to inspire media, KOLs and VIPs to entice travel lovers to sign up.

HSBC × MASTERCARD: TRAVEL ONE CARD LAUNCH

Unlock a World of Travel Freedom. Three large-scale, immersive launch events designed to inspire media, KOLs and VIPs to entice travel lovers to sign up.
The House of +: A series of high-profile launch events designed to immerse media, press and influencers in the type of dining, shopping and entertainment experiences, that owning this card can lead to more of.

HSBC × Visa: Live+ Credit Card Launch

The House of +: A series of high-profile launch events designed to immerse media, press and influencers in the type of dining, shopping and entertainment experiences, that owning this card can lead to more of.

The Macallan – The Macallan Experience

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