To launch and promote the 2019 Formula 1 x RedBull partnership, we were briefed to create:
1 x 3D asset for social to launch a new can design for the F1 (racing)
2 x 2D assets for social to launch a pit stop promo (one digital game and one physical game) for F1
1 x Comms plan for the F1 around the can / games and new brand ambassador
Create a range of Red Bull social media advertising assets to introduce the Formula 1 nationwide pitstop challenge, drive participation to the physical activation, introduce and drive participation to the mobile game, and introduce the Red Bull Singapore F1 Can – all with the end goal to invoke national pride.
We also created the internal Red Bull communication calendar to ensure the teams were aligned on assets and timelines.
Despite many challenges and constraints, the Rebel & Soul team was able to achieve our vision for our campaign. Their keen attention to detail and a genuine understanding of our brand objectives greatly reduced turn-around time, resulting in timely output that is exactly what we wanted, and more. Thank you for going above and beyond in your work.