Red Bull – Formula 1 Partnership

Idea

To launch and promote the 2019 Formula 1 x RedBull partnership, we were briefed to create: 1 x 3D asset for social to launch a new can design for the F1 (racing) 2 x 2D assets for social to launch a pit stop promo (one digital game and one physical game) for F1 1 x Comms plan for the F1 around the can / games and new brand ambassador

Approach

Create a range of Red Bull social media advertising assets to introduce the Formula 1 nationwide pitstop challenge, drive participation to the physical activation, introduce and drive participation to the mobile game, and introduce the Red Bull Singapore F1 Can – all with the end goal to invoke national pride. We also created the internal Red Bull communication calendar to ensure the teams were aligned on assets and timelines.

Results

 
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Danil Palma
Field Marketing Specialist
Despite many challenges and constraints, the Rebel & Soul team was able to achieve our vision for our campaign. Their keen attention to detail and a genuine understanding of our brand objectives greatly reduced turn-around time, resulting in timely output that is exactly what we wanted, and more. Thank you for going above and beyond in your work.

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