With the success of the HSBC Jade proposition it came as no surprise that they opened a branch at Changi Airport, exclusively for their High Net Worth audience, to align with the official launch of the HSBC Rain Vortex Fountain.
Approach
In June 2019, HSBC Jade clients were personally invited to the grand opening of the Jewel branch at Changi to witness the traditional Lion Awakening Ritual which symbolises new life and beginnings, interact with the ostentatious human library of ‘books’ featuring renowned lifestyle experts and of course being one of the few to witness the unveiling of the light and sound show of the Rain Vortex Fountain, a memory which was captured and presented to guests in the form of a personalized piece of fountain inspired art.
Results
Our launch was featured in all major Singapore business titles organically receiving over SG$500k in PR value with over 7.3m views to date.
