Land Rover – Discovery Launch

To launch the Land Rover Discovery in Singapore, we curated an immersive 3-day experience for media & consumers using state of the art AV &

Idea

Rebel & Soul were briefed to curate a car launch which brings the essence of Land Rover to life showcasing the evolution, resilience and dynamism of the All New Discovery in various terrains. Our idea? The All New Discovery is a family car so we created an environment that appealed to both the young and the old, offering them the opportunity to experience Land Rover in various terrains.

Approach

We designed a three day launch and fluid space that guided guests through merchandise showcase, interactive activities and gave them the opportunity to test drive the Land Rover on a custom built structure reflective of terrains. We hosted bespoke high teas, inspired by terrains, and curated a launch sequence which played homage to the history of Land Rovers, using state of the art AV and special effects. There was a VIP launch party, a kids zone, a light show and digital registration.

Results

 
  • Full house of guests and media for the launch party
  • Three sales requests to purchase on the spot during the event
  • 384 guests were given the opportunity to test drive during the launch weekend with 100% take up for test drive slots
  • 48 Media personnel experienced test drives during the media preview
Memories Created:
2986
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The team acted fast for a 3 week turnaround and build. We were really happy with the activation and the turnout

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