Sephora – GOOD Skincare Launch

A neuro-filled, sensory media event to launch SEPHORA COLLECTION Good Skincare to fuel localisation, increase awareness and establish credibility via media & KOLs

Idea

We needed to host a local media event, and fuel localization through a country-led event to gain earned media values for SEPHORA COLLECTION. Increase awareness for SEPHORA COLLECTION Good Skincare and establish credibility for the range. Invite beauty and media KOLs to a neuro-filled sensory product launch underpinned by the Sephora Good Skincare brand values

Approach

Curate a neuro-filled beauty launch that the invite-only guest list would never forget. From a spa experience to personalised gifting, and a curated panel of relevant speakers, to unique botanical herbarium workshops, an instagrammable food spread (using the natural ingredients from the skincare range) and a gamification survey to test guests’ knowledge on how ‘good’ they are – complete with a digital selfie to post to social media

Results

 
  • 30 KOLs and Media from Lifestyle publications in attendance
  • 20 guests engaged with the gamification survey, with an average score of 60%
  • 100+ stories / 20+ instagram posts directly from the KOLs and media, with an average engagement rate of 3.5% and a combined reach of over 20,000
Memories Created:
150

1 /

1 /

Sephora Logo

Thank you for visiting

Before you go download our latest FREE white paper:

The definitive guide to creating the
most memorable virtual experiences

We discuss the 'new normal', strategies to adapt to the virtual world and how to achieve high marketing ROI with your next virtual experience.