To support the activation of The Macallan Experience, we created the APAC marketing toolkit – including the key visual asset – for the local markets
To support the activation of The Macallan Experience APAC, we created the regional marketing toolkit (including campaign assets, templates and website UX and design) for the local markets – Singapore, Hong Kong, China, Taiwan, Japan, Vietnam and Australia – to execute.
Curation of the regional marketing strategy into a 70 page toolkit which included: Key Visual Asset (stills and video animation including bespoke sound effects), logo creation & brand guidelines, website UX and design, copywriting, advertising assets, social media content plan (in 4 stages: Tease, Launch, Sustain, Post-Launch) with example copy posts, content production and template creation, general guidelines including community management, press release templates and usage rights negotiation.
$2.2m+ in sales
3m PR Value
35% footfall conversion to sale
446.27% increase YoY branded search
8.93% SEM CTR (ind. avg 1.91%)
Avg. 1.66% social engagement (ind. Avg. 1.22%)
50,000 + Unique website visitors (approximately 70% of total visits)
Regional Digital Marketing Manager – Asia Pacific
The partnership with Rebel & Soul was a natural fit for the Marketing Toolkit, given that they were our partners for the activation. Comprehensive toolkit and was made adaptable for the teams to adapt and execute. Thanks for the good work.