The Macallan – APAC Marketing toolkit

To support the activation of The Macallan Experience, we created the APAC marketing toolkit – including the key visual asset – for the local markets


To support the activation of The Macallan Experience APAC, we created the regional marketing toolkit (including campaign assets, templates and website design) for the local markets – Singapore, Hong Kong, China, Taiwan, Japan, Vietnam and Australia – to execute.


Curation of the regional marketing strategy into a 70 page toolkit which included: Key Visual Asset (stills and video animation including bespoke sound effects), logo creation & brand guidelines, website UX and design, copywriting, advertising assets, social media content plan (in 4 stages: Tease, Launch, Sustain, Post-Launch) with example copy posts, content production and template creation, general guidelines including community management, press release templates and usage rights negotiation.



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