HSBC – Women’s World Championships Golf

To celebrate the HSBC Women’s World Championships Golf Event, we curated an evening of ‘powerful partnerships’ across sport, entertainment, art and music.

Idea

Create an evening of ‘powerful partnerships’ to launch the HSBC Women’s World Championships at Clifford Pier in Singapore.

Approach

Rebel & Soul curated an evening of powerful performances, in celebration of International Women’s Day, exemplifying power play to celebrate the successes of female individuals across sport, entertainment, art and music ahead of International Women’s Day. Experiences included stepping into the HSBC ‘Harness your power’ advert featuring 4 of the world’s top golfers including Michelle Wie, where we created a CGI animation take home where Dragons and Phoenix’s came to life and roared behind you whilst you struck a pose. Guests also experienced live performances from more ‘powerful partnerships’ including Kit Chan and her musical partner who rarely appears on stage with her, Bang Wenfu, and a number of our female golfers who took to the stage for both a panel and live drumming segment.

Results

 
  • 100% guests satisfaction
  • Awarded the 2020 HSBC Women’s Championships Golf Event without pitch
Memories Created:
2420
Play Video

1 /

1 /

Thank you for visiting

Before you go download our latest FREE whitepaper:

5 must read strategies to create long-term brand memories

From neuroplasticity to memorability hacks, we reveal our top strategies for creating memorable impacts.