To celebrate the HSBC Women’s World Championships Golf Event, we curated an evening of ‘powerful partnerships’ across sport, entertainment, art and music.
INVOLVE Score
74%
Idea
Create an evening of ‘powerful partnerships’ to launch the HSBC Women’s World Championships at Clifford Pier in Singapore.
Approach
Rebel & Soul curated an evening of powerful performances, in celebration of International Women’s Day, exemplifying power play to celebrate the successes of female individuals across sport, entertainment, art and music ahead of International Women’s Day.
Experiences included stepping into the HSBC ‘Harness your power’ advert featuring 4 of the world’s top golfers including Michelle Wie, where we created a CGI animation take home where Dragons and Phoenix’s came to life and roared behind you whilst you struck a pose.
Guests also experienced live performances from more ‘powerful partnerships’ including Kit Chan and her musical partner who rarely appears on stage with her, Bang Wenfu, and a number of our female golfers who took to the stage for both a panel and live drumming segment.
Results
100% guests satisfaction
Awarded the 2020 HSBC Women’s Championships Golf Event without pitch