Octagon – Mastercard presents The Chainsmokers

Awaken Singaporean millennials to a new way to pay with Masterpass.

Idea

Build an interactive event experience that gives the target audience a reason to attend and an instagrammable overload space. Pay with Mastercard Masterpass to be entered into a free prize draw to win tickets to see global music sensation The Chainsmokers up close and personal.

Approach

We designed a fluoro festival experience to encourage early attendance, interaction and instagrammable moments at every turn, with five F&B stalls and 3 live acts. A giant branded slide played host to hundreds of boomerang moments, a tropical studio housing 3 local artists drew custom digital Chainsmoker inspired portraits of guests and a bespoke elevated stage area gave our VIPs the best seats in the house.

Results

ROI: 5%

The campaign reached 2.6m Singaporeans and delivered 466,597 unique engagements from more than 18 million brand impressions

Our 80 celebrity guests generated 226 targeted earned media
10 x Mastercard monthly sign ups
Mastercard recorded a 3.3% increase in brand love in the target audience

Memories Created:
28946
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Aaron Pearce
Client Service Director, Octagon
Octagon Logo
The team were rockstars. Everyone constantly went above and beyond and always had solutions. It looked amazing, sounded great and the client had an awesome time.

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