Octagon – Mastercard presents The Chainsmokers

Awaken Singaporean millennials to a new way to pay with Masterpass.




Build an interactive event experience that gives the target audience a reason to attend and an instagrammable overload space. Pay with Mastercard Masterpass to be entered into a free prize draw to win tickets to see global music sensation The Chainsmokers up close and personal.


We designed a fluoro festival experience to encourage early attendance, interaction and instagrammable moments at every turn, with five F&B stalls and 3 live acts. A giant branded slide played host to hundreds of boomerang moments, a tropical studio housing 3 local artists drew custom digital Chainsmoker inspired portraits of guests and a bespoke elevated stage area gave our VIPs the best seats in the house.


ROI: 5%

The campaign reached 2.6m Singaporeans and delivered 466,597 unique engagements from more than 18 million brand impressions

Our 80 celebrity guests generated 226 targeted earned media
10 x Mastercard monthly sign ups
Mastercard recorded a 3.3% increase in brand love in the target audience

Memories Created:
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Aaron Pearce
Client Service Director, Octagon
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The team were rockstars. Everyone constantly went above and beyond and always had solutions. It looked amazing, sounded great and the client had an awesome time.

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