The Macallan was holding an exhibition in Taiwan, showcasing photos from the world’s best photographers depicting the build of their new distillery in Scotland.
Our brief? To create social media buzz. So… why not use the Christmas and New Years period that will literally have the passers-by stop and form crowds simply because they’re intrigured?
Within four weeks of being briefed, we produced a bespoke two minute looped digital art work to create a live digital art and music projection mapping experience onto The Macallan exhibition exteriors.
Projection mapping (audio & visual) asset created within four weeks
The campaign reached approximately 100,000 spectators over 3 days
Memories Created: 266000
Regional Marketing Manager, The Macallan Asia Pacific
Our Directors were so impressed that we want to roll this out to China immediately! Thank you for all the hard work and incredible results. This was our first time working together and we look forward to working with you closely moving forward