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The Macallan – Projection Mapping

Within four weeks, we produced a bespoke 2min looped audio & visual projection mapping experience for The Macallan exhibition exteriors in Taiwan.

INVOLVE Score

79%

Idea

The Macallan was holding an exhibition in Taiwan, showcasing photos from the world’s best photographers depicting the build of their new distillery in Scotland. Our brief? To create social media buzz. So… why not use the Christmas and New Years period that will literally have the passers-by stop and form crowds simply because they’re intrigured?

Approach

Within four weeks of being briefed, we produced a bespoke two minute looped digital art work to create a live digital art and music projection mapping experience onto The Macallan exhibition exteriors.

Results

 
  • Projection mapping (audio & visual) asset created within four weeks
  • The campaign reached approximately 100,000 spectators over 3 days
Memories Created:
 266000
Play Video
The Macallan - Projection Mapping 1
The Macallan - Projection Mapping 2
The Macallan - Projection Mapping 4
The Macallan - Projection Mapping 5
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The Macallan - Projection Mapping 3

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The Macallan - Projection Mapping 1
The Macallan - Projection Mapping 2
The Macallan - Projection Mapping 4
The Macallan - Projection Mapping 5
The Macallan - Projection Mapping 6
The Macallan - Projection Mapping 7
The Macallan - Projection Mapping 8
The Macallan - Projection Mapping 3

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Norah Tran
Regional Marketing Manager, The Macallan Asia Pacific
The Macallan Logo
Our Directors were so impressed that we want to roll this out to China immediately! Thank you for all the hard work and incredible results. This was our first time working together and we look forward to working with you closely moving forward

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