Diageo: Mortlach Casks of Distinction, The Twelfth Cask
The oldest cask of Mortlach ever offered through Casks of Distinction.
Client: Diageo Private Clients & Casks of Distinction
Scope: Creative · Production
INVOLVE Score
THE Challenge
Debut the Mortlach 1984 #4155, the oldest cask of Mortlach ever offered to some of the world’s most renowned whisky connoisseurs and luxury partners.
THE CONcept
The Twelfth Cask; Revealing the Beast of Dufftown. A curated multi-venue journey, culminating in a choreographed sensory reveal of an exceptional cask expression.
THE EXPERIENCE
An intimate audience of 36 VIP global private clients, connectors and luxury partners.
Welcome reception at the Royal Villa, followed by transfer to the Garden Room for a guided tasting of the first liquids in the Twelve collection.
Long-table dinner in Raffles Ballroom, transformed with precision lighting and dramatic draping.
The reveal: a darkened space, vertical light tubes igniting through the air, deep bass cutting through the room, building tension before the cask was finally revealed on a reflective mirror floor, encircled in directional light.
Nightcap in the Royal Villa, with ambient lighting shifting to Mortlach blue tones.
Designed and delivered in partnership with Proud Robinson (London).
THE Results
Confidential
INVOLVE® ELEMENTS
Darkness, with bass sound that the guests literally felt in their chests, light moving in choreographed sequence, every sensory input was tuned to anticipation.
A big thanks again for curating an amazing experience! I know it has been an arduous journey but again your excellent management skills have ensured that we launched a successful event.
Sara Tan
Private Client Marketing Manager, SEA & Taiwan, Diageo Asia Pacific
