Rebel & Soul is a multi-award-winning brand experience and experiential marketing agency. We design scientifically crafted brand experiences, events and campaigns that help brands become more memorable. Headquartered in Singapore and working across Asia Pacific and beyond, we combine creative strategy, event production, technology and neuroscience through our proprietary INVOLVE® methodology.
We create memorable brand experiences, experiential marketing campaigns, live events, hybrid experiences, digital activations, content and event technology-led campaigns. Our work spans strategy, creative, marketing, production and measurement, with every experience designed to improve how audiences encode, retain and recall brand memories.
A Neuroexperience agency designs brand experiences around how people actually form memories. Instead of focusing only on how an event looks or feels in the moment, Rebel & Soul uses neuroscience principles to design experiences that are more likely to be remembered long after they happen.
Rebel & Soul coined and built its approach around Neuroexperience: the intersection of neuroscience, experiential marketing and memory-making. Our proprietary INVOLVE® framework applies cognitive neuroscience principles to event and experience design, helping brands create moments that are not just attended, but remembered.
INVOLVE® is Rebel & Soul’s proprietary neuroscience methodology for designing more memorable brand experiences. It is built around seven principles of memory formation: Intrigue, Novelty, Vivid, Organised, Lively, Variety and Emotion. These principles guide creative, strategic and production decisions so that memorability is designed into an experience from the beginning.
INVOLVE® improves memorability by applying neuroscience principles to each stage of the experience journey. The framework helps identify where attention, emotion, novelty, sensory vividness and structure can be strengthened, increasing the likelihood that audiences will encode and later recall the brand experience.
No agency can guarantee exactly what every individual will remember. What Rebel & Soul can do is improve the probability of memory formation by designing experiences using proven neuroscience principles, then scoring and refining concepts before production begins.
Rebel & Soul offers brand experience strategy, experiential marketing, event design and production, creative concepts, content, campaign activation, event technology, hybrid and virtual experiences, neuromarketing and memorability scoring. We work across live, hybrid and digital formats for brands that want experiences to deliver long-term impact, not just short-term attention.
We produce brand activations, product launches, gala dinners, corporate hospitality, client appreciation events, pop-ups, sponsorship activations, festivals, incentive trips, test drives, charity events, awards ceremonies, immersive installations and technology-led experiences.
Yes. Rebel & Soul has experience with projection mapping, interactive LED installations, RFID guest journeys, AI-powered experiences, live streaming, hybrid event platforms, extended reality, immersive environments, holographic displays and other technology-led activations. We use technology only when it enhances the story, the guest journey and the memorability of the experience.
Rebel & Soul is headquartered in Singapore and works across Asia Pacific and beyond. The agency has delivered experiences across multiple countries and cities for global and regional brands.
Rebel & Soul has worked with global and regional brands including HSBC, Mastercard, Heineken, Diageo, Visa, Chanel, Sephora, Jaguar Land Rover, JLL, LIV Golf, The Macallan and Prudential.
Traditional event agencies often focus on logistics, production and aesthetics. Rebel & Soul focuses on what happens in the brain during and after the experience. Using INVOLVE®, we design for attention, emotion and memory, helping brands create experiences that are not only well-produced but more likely to be remembered.
Yes. Rebel & Soul is a socially conscious agency. For every memory we create for a brand, we aim to create a life-changing memory or positive impact for someone in need, tracking social impact through our business-for-good partnerships.
The best way to start is with a discovery call. We’ll learn about your brand, audience, goals and experience challenge, then explore how INVOLVE® could apply to your brief. From there, we can scope a proposal and assess the memorability potential of the concept before production begins.
Experiential marketing is a strategy that helps people interact with a brand through a live, digital or hybrid experience. Instead of relying only on advertising messages, experiential marketing creates moments people can participate in, feel and remember.
Brand experience is the total impression someone forms through every interaction with a brand. In events and experiential marketing, brand experience includes the physical environment, story, sensory design, guest journey, technology, people, emotion and follow-up.
Memory matters because an experience only creates long-term brand value if people remember it afterwards. A beautiful event can generate attention in the moment, but a memorable experience is more likely to influence future trust, preference, advocacy and purchase behaviour.
Memorable events usually combine emotional relevance, novelty, sensory vividness, clear structure, participation, surprise and strong brand meaning. Rebel & Soul designs these ingredients intentionally through INVOLVE® rather than leaving memorability to chance.
Memorability can be measured through a combination of pre-event scoring, post-event surveys, recall testing, sentiment analysis, behavioural data, engagement data and, where appropriate, neuroscience tools such as EEG, GSR, eye tracking or facial coding.
Yes. Rebel & Soul applies neuroscience and neuromarketing principles to brand experiences, campaigns and event design. The goal is not to manipulate audiences, but to understand how attention, emotion and memory work so that brand experiences are more meaningful and effective.
Yes. Rebel & Soul works across Asia Pacific and supports regional campaigns that require cultural understanding, local production expertise, scalable toolkits and consistent brand experience design across markets.
Yes. Rebel & Soul has experience creating premium and luxury brand experiences, including immersive events, client appreciation experiences, product launches, hospitality, gifting, retail activations and sensory storytelling.
Yes. Rebel & Soul helps improve event ROI by designing experiences around clear commercial, behavioural and memory objectives. INVOLVE® allows ideas to be assessed and improved before production, helping budget go towards moments that are more likely to create lasting brand impact.
