Rebel & Soul is The Neuroexperience Agency. Headquartered in Singapore with a focus on APAC, we design what happens in the brain during an experience – not just what happens in the room. Because memory isn’t accidental, it’s engineered. And with 95% of decision-making happening subconsciously, we built a framework that speaks directly to it.

That framework is INVOLVE ® ️, our proprietary neuroscience method developed over ten years and validated through scientific study using EEG, GSR, iris tracking and facial coding. It translates seven proven principles of memory formation –  Intrigue, Novelty, Vivid, Organised, Lively, Variety and Emotion into every creative and strategic decision. Every experience is scored against our INVOLVE®️ algorithm, which predicts memorability before budgets are committed.

The results:

• ⁠  ⁠52% increase in brand recall at one month, validated in scientific study
• ⁠  ⁠Emotional bonds that resist the memory decay costing standard campaigns over 50% of unprompted recall within six months
• ⁠  ⁠Client ROI of up to 79.5x every dollar invested
• ⁠  ⁠With over one hundred brand experiences delivered for HSBC, Mastercard, Diageo, JLL, Heineken, Visa and Jaguar Land Rover.

We might have Rebel in our name, but that doesn’t make us mavericks. Our Rebel is our passion, our creativity and our vision. Our Rebel is attending to the details no one else has considered. Our Rebel is standing out for all the right reasons.

Ultimately, our Rebel is to design extraordinary memories.

Our science increases brand recall. Our rebel spirit pushes boundaries. Our soul creates emotional connections that last.

If you want people to feel something, and remember why, we would love to talk.