We’re a multi-award winning brand experience agency, headquartered in Singapore with a rebel team spread across the globe. Thirteen years in, with a core team of twelve and an exceptional little black book of trusted partners and suppliers worldwide, we’re built for scale without losing craft.

We connect brands to their audiences through the application of neuroscience and design. Any agency can design experiences. We design what happens in the brain during them.

We know why some experiences stick and most don’t.

Memory isn’t accidental. It’s designed. Research suggests that 95% of decision-making happens at the subconscious level, so we built a framework that speaks directly to it.

INVOLVE® is our proprietary neuroscience framework, developed over ten years and validated through clinical studies using EEG, GSR, iris tracking and facial coding. It translates seven scientifically proven principles of memory formation into every creative and strategic decision we make, so nothing is left to chance or instinct alone.

Where traditional agencies focus on demographics and behavioural data, we go deeper. Every experience we design is assessed against our INVOLVE® Score algorithm, which predicts memorability before budgets are committed.

The results speak for themselves:

52% increase in brand recall at the one-month mark, validated in a scientific study

Emotional bonds that endure; INVOLVE® designed work resists the memory decay that causes standard campaigns to lose over 50% of unprompted recall within six months

Client ROI ranging up to 79.5x every dollar invested

With over 1,000 brand experiences delivered for HSBC, Mastercard, Diageo, JLL, Heineken, Jaguar Land Rover and Prudential, we’ve proven that when you understand the science of memory, you can craft experiences that genuinely stick.

We might have Rebel in our name,  but that doesn’t make us mavericks.

Our Rebel is our passion, our creativity and our vision. Our Rebel is attending to the details no one else has considered. Our Rebel is standing out for all the right reasons.

Ultimately, our Rebel is to design extraordinary memories.

Our science increases brand recall. Our rebel spirit pushes boundaries. Our soul creates emotional connections that last.

If you want people to feel something, and remember why, we would love to talk.