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December 13, 2019

Campaign Southeast Asia Boutique Agency of the Year

Campaign Southeast Asia Boutique Agency of the Year - Rebel and Soul

As we attended the final awards event for 2019, our anticipation and suspense weaved into each other like a huge knot in our stomach. We’d had a brilliant year taking home winnings from Markies, Marketing Magazine Experiential AOTY, Campaign Women Leading Change, The Special Event Awards Asia and being shortlisted for a number of awards including Mumbrella Asia and Marketing Event Awards… but this was the first time we had entered and been shortlisted for the coveted Campaign Southeast Asia Agency of the Year Awards.

That knot soon came out as a loud cheer when we were announced as coming third. Third!!! We couldn’t believe our lucky charms – well, we could as we’ve had a mental year, but we’re super humbled to have been awarded this honour.

A huge thanks to our hardworking, passionate and incredible family (the team), our incredible clients who believed in creating neuroexperiences with us and the wonderful partners we worth with – without all of you this would not be possible. What a year, hey!?

About the awards

Now in it’s 26th year, Campaign’s Southeast Asia Agency of the Year Awards recognise the people, the work and the businesses achieving outstanding success in the world’s most exciting and fastest-growing media, marketing and advertising markets.

The category Rebel & Soul was recognised for is the Campaign Southeast Asia Boutique Agency of the Year, defined as small-sized boutique agencies that are independent and have no more than 20 staff. Judges will consider those who managed to deliver exemplary results compared to a single office or multiple offices across the same region. The judging criteria was broken down as follows:

  • Objective, Strategy & Achievement (25%)
  • Innovation & New Initiatives (20%)
  • Business Growth (20%)
  • Client Retention & Relationships (10%)
  • Talent Retention & Development (5%)
  • The Work & Recognition (15%)
  • Industry Contribution (5%)

The Campaign Southeast Asia Agency of the Year judging panel comprises of five client marketers and senior Campaign editors. In the first round of judging, judges will review and score entries independently and the scores will be sent directly to PricewaterhouseCoopers to verify the shortlist. The jury will then meet to discuss shortlisted entries in both the people and agency categories. The results are compiled by PwC.

See the full article and see the full list of winners.

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