Last month our uber talented Experience Director Malati Singh joined the Marketing Interactive Editor-in-chief Rezwana Manjur and the panel of experts Cathy Song Novelli SVP of Marketing & Communications at Hubilo and Tjin LeeManaging Director at Mercury Marketing & Communications for the webinar ‘THE BEST OF BOTH WORLDS: Driving engagement and competitive advantage with the power of hybrid events. A special webinar for marketing and event professionals.’

As most regions begin to slowly reopen their economies and social distancing guidelines, brands and event organisers need to think about their strategies for reincorporating live elements into their event planning. The experts delved into key topics including:

• The challenges (and opportunities) shaped by the pandemic
• When and how to execute a hybrid event in today’s environment
• Current consumer perceptions and behaviours around events
• Whether digital/virtual events here for good
• How to maximise returns on engagement with hybrid events
• The changing nature of brand activation and hybrid events

Read the Marketing Interactive recap on the webinar here.

Many thanks to the team at Marketing Interactive for the invitation – looking forward to discussing more event and marketing strategies as we head into the ‘new normal’.