HSBC × Visa Live+ Card Launch Asia

THE Challenge

Launch a new cashback credit card across Asia; a market where credit card usage is half what it is in the rest of the world.

THE CONcept

The House of +: A series of high-profile launch events designed to immerse media, press and influencers in the type of dining, shopping and entertainment experiences, that owning this card can lead to more of.

THE EXPERIENCE

Six launch events across Singapore, Malaysia, Vietnam, the Philippines, India and Taiwan, executed back-to-back in 3.5 weeks.
An interactive projection-mapped dining experience.
A live launch theatre with bespoke popcorn.
A ‘live mannequin’ shop front experience
Dopamine driving spin the wheel competition with prizes

THE Results

120+ influencers engaged across the seven markets, 85% organic reach.
21.5M+ follower reach with 9.2% engagement rate.
200+ media attendees and 650+ media mentions across print, TV, podcast and online.
USD $1.49M earned PR value from social alone.
USD $8.49M total PR value.
99% positive sentiment.

INVOLVE© ELEMENTS

Guests were expecting a classic credit card launch, but they were met with a fun lifestyle experience. Surprise intensifies emotion by up to 400%, aiding long-term memory consolidation. If you would like to understand how surprise can enhance your event, please get in touch.