HSBC Jade – Origins of Luxury
The Singaporean wealth management market is incredibly saturated, and affluent consumers have access to exclusive experiences at their fingertips.
Whilst traditional marketing tries to influence consumer behaviour by targeting their conscious behaviour, the latest neuroscience research shows between 90 – 99.9% of consumer buying behaviour is subconscious. Our behaviour is triggered from the behaviours we learnt as children, behaviours that we are often not consciously aware of (which is why some content and conversations can press our trigger buttons and get an un thought through response!). We design marketing and event strategies that speak to these behaviours, how and when to speak to them, how often and for how long.
This leads us to award winning strategy which comprises of:
Don’t take our word for it. View some of our recent case studies spotlighting our strategic capabilities:
The Singaporean wealth management market is incredibly saturated, and affluent consumers have access to exclusive experiences at their fingertips.
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