
MASTERCARD × MCLAREN: SINGAPORE GRAND PRIX 2025
A Priceless campaign anchored in Singapore’s biggest sporting weekend.
As the world’s first Neuroexperience agency, event & experiential production is Rebel & Soul’s claim to fame. Underpinned by our proprietary neuroscience methodology INVOLVE®, we design and curate event and experience campaigns to show clients and consumers how a brand can shine and whilst we’re there, we infuse the experience with powerful short-cuts to higher brand memorability.
In the five years since conception we have activated in over 50 cities across 15 countries across the world and we’re super chuffed to have received multiple industry awards for our magic memory making.
Our specialities:
Don’t just take our word for it. View some of our recent award-winning event & experiential production capabilities:

A Priceless campaign anchored in Singapore’s biggest sporting weekend.

The oldest cask of Mortlach ever offered through Casks of Distinction.

The world’s most recognised Scotch enters a new territory as an ultra-luxury collector’s object.

A 230-person sales convention. Conceived, built and delivered in 3 weeks.

Asia’s biggest beachfront festival x Johnnie Walker’s most popular whisky

The reopening of a ghost distillery. The Asia launch of a 44-year-old twin Single Malt.