For the latest in neuroexperience, neuro-innovation, and tips for enhancing your memory
Since inception the Rebel & Soul team have been experimenting in the background and proving the theory of a brand’s memorability through neuroscience.
In 2019 Rebel & Soul formalised and officially launched their world-first Neuroexperience methodology called INVOLVE® which, when applied to the design process of a marketing campaign, ensures that brands connect with consumers at a subconscious level in a highly memorable way.
Without giving too much of our secret sauce away, INVOLVE® is our seven-part, 38-touchpoint memory making framework that ensures you capture attention and keep it long enough to bank long term memories:
One of Rebel’s HSBC clients – the first clients to buy into our INVOLVE® methodology – saw the largest ROI the bank had ever seen as a direct result from our two year creative event and experience design series HSBC Jade – Origins of Luxury.
To INVOLVE® your brand, get in touch with our neuroexperience experts.