#Written more #CustomerExperience #ExperientialMarketing #Neuromarketing August 23, 2021 Event marketing strategy The who, what, why and how to create a successful event marketing strategy to ensure your event campaign elements are a success. By Malati Singh
#Written more #CustomerExperience #ExperientialMarketing #Neuromarketing June 25, 2021 ‘Why’ is the first step to event success The all-seeing Why: Why choosing the right objective is the first step to event success By Malati Singh
#Written more #ExperientialMarketing #Neuromarketing August 3, 2020 The power of collaboration and partnerships By Kristy Castleton
#Written more #CustomerExperience #Neuromarketing July 27, 2020 Creating engaging content for the virtual space In the digital realm, content is not just king, but judge, jury and executioner. By Kristy Castleton
#Written more #ExperientialMarketing #Neuroexperience #Neuromarketing July 20, 2020 How going virtual boosts marketing ROI Let’s talk about marketing spend and proving ROI through virtual experiences. By Kristy Castleton
#Written more #ExperientialMarketing #Neuromarketing July 13, 2020 Achieving brand memorability shortcuts in virtual experiences Do live and virtual experiences use the same process for creating unforgettable experiences? By Kristy Castleton
#WhitepaperForm more #ExperientialMarketing #Neuroexperience #Neuromarketing #whitepaper July 1, 2020 The definitive guide to creating the most memorable virtual experiences So, who saw that coming? COVID has changed everything. So, we decided to create ‘The Definitive Guide to creating the most memorable Virtual Experiences’. So, who saw that coming? At the time of writing, over half of the world’s population is following social distancing measures. Borders have closed, travel restricted, interaction controlled. Markets have rocked, growth contracted and there’s a worldwide recession on the horizon. It’s not the normal ingredients for good news, that’s for sure. We've penned down our thoughts to come up with 'The Definitive Guide to creating the most memorable Virtual Experiences'. By Kristy Castleton
#Written more #CustomerExperience #ExperientialMarketing #Neuromarketing June 29, 2020 Embracing technology to stand out virtually Video conferencing to webinars and Whatsapp calls, technology has maintained social connection and enabled us to work efficiently. But, it’s also a paradox. By Kristy Castleton
#WhitepaperForm more #CustomerExperience #Neuroexperience #Neuromarketing March 30, 2020 5 must read strategies for creating long-term brand memories We are our memories. What we’ve done, seen and learnt in the past shapes how we act, think and feel today. From crawling on all fours and learning to swim to our first taste of cabbage and first heartfelt kiss, every experience, every interaction, every connection makes us who we are. Download the 5 must read strategies for creating long-term brand memories. By Kristy Castleton
#Written more #Neuromarketing March 18, 2020 The different types of long-term memory From episodic and semantic memory, to explicit and implicit memory… We look into the different types of long-term memory. By Kristy Castleton