#Written more #CustomerExperience #ExperientialMarketing #Neuromarketing August 23, 2021 Event marketing strategy The who, what, why and how to create a successful event marketing strategy to ensure your event campaign elements are a success. By Malati Singh
#Written more #CustomerExperience #ExperientialMarketing #Neuromarketing June 25, 2021 ‘Why’ is the first step to event success The all-seeing Why: Why choosing the right objective is the first step to event success By Malati Singh
#WhitepaperForm more #CustomerExperience #ExperientialMarketing #Neuroexperience #whitepaper June 19, 2021 WhitePaper: The Ultimate Guide to Event Planning & Management In this white paper we explore the event planning and management journey, with tips, tricks and tools to create your most successful event yet. What’s the best event you’ve ever been to? Whatever the event, the fact you are remembering it right now is what counts. This is the power of event marketing - it delivers what our subconscious craves; human emotion, connection and long-term positive memories. In this white paper we explore every stage of the event planning and management journey, and provide you with tips, tricks and tools to create your most successful event yet. By Malati Singh
#WhitepaperForm more #CustomerExperience #ExperientialMarketing #Neuroexperience May 10, 2021 Event Marketing Brief Template Rebel & Soul’s event marketing brief template So you're ready to get the ball rolling on your next event, but where do you start? Do you need to write a brief for your agency? What should it include? How much detail? Well... fill in your details, and get access to the Rebel & Soul event brief template. By Malati Singh
#Written more #CustomerExperience #Neuromarketing July 27, 2020 Creating engaging content for the virtual space In the digital realm, content is not just king, but judge, jury and executioner. By Kristy Castleton
#Written more #CustomerExperience #ExperientialMarketing #Neuromarketing June 29, 2020 Embracing technology to stand out virtually Video conferencing to webinars and Whatsapp calls, technology has maintained social connection and enabled us to work efficiently. But, it’s also a paradox. By Kristy Castleton
#WhitepaperForm more #CustomerExperience #Neuroexperience #Neuromarketing March 30, 2020 5 must read strategies for creating long-term brand memories We are our memories. What we’ve done, seen and learnt in the past shapes how we act, think and feel today. From crawling on all fours and learning to swim to our first taste of cabbage and first heartfelt kiss, every experience, every interaction, every connection makes us who we are. Download the 5 must read strategies for creating long-term brand memories. By Kristy Castleton
#Written more #CustomerExperience #ExperientialMarketing #Neuroexperience July 22, 2019 How marketers can capitalise on the ‘Experience Age’ Three-quarters of people prioritise experiences over products… By Kristy Castleton
#freedom #inspiration #togetherness #Written more #freedom, #inspiration, #togetherness #freedom #inspiration #togetherness #CustomerExperience #ExperientialMarketing #TechAtEvents February 22, 2016 The Future of Sports Engagement Sports industry + Virtual Reality: a match made in heaven! By Kristy Castleton
#Written more #CustomerExperience #ExperientialMarketing January 5, 2015 Encouraging Experiential Marketing in Singapore With TV advertising will be only a third as effective as it was in 1990, it’s time to turn our attention to experiential marketing. By Kristy Castleton