Dentsu – NeoGodai

“Bring the Cannes Lions’ atmosphere to Asia’’, emphasize Dentsu Aegis’ digital DNA and encourage collaboration between its brands, its people and clients and prospective young


Knit together the NeoGodai meaning: earth, wind, fire, rain, sky


Build a bespoke interactive installation which enabled event attendees to influence and alter the animated projected ceiling graphics representing tomorrow’s elements. The participants were able to change the whole ambience of the room and the vibe at the event through the use of a WebGl interface on their mobile phones. All this paired with world class DJ’s from Massive Music, Singapore’s most accoladed mixologists Ethan Leong and A-list celebrities like Adrian Grenier… and we had an unforgettable party.



550 attendees

Groups of 5 of more connected 53 times through the digital activation which triggered 53 animation takeovers

Fire was 2.5 x more popular than the other elements

Over 9 interactions per minute

Over 2200 interactions with up to 22 users engaging simultaneously

We had a number of attempts to use the app from Windows PCs, especially after the event, which we blocked on the server…. People loved it so much they wanted to play at home!!

Memories Created:
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Dick van Motman
Chairman and CEO Dentsu Aegis Network Southeast Asia
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Kristy beams confidence which is key when organising complicated events. She leans on years of experience and knows that she can get things done. And she does – meticulously. She helped us with three events and the dedication, energy and flexibility she has shown throughout make me happy to keep working with her and Rebel and Soul.

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