Dentsu Aegis Network – Spikes After Party ‘Neogodai’

‘Godai’ is the Japanese term for the five great elements – Earth, Water, Fire, Wind and Void. We named our event ‘Neo Godai’ to represent the ‘neo’ or new elements which the Dentsu brands will use to help drive innovation and shape the world for the future. We built a bespoke interactive installation which enabled event attendees to influence and alter the animated projected ceiling graphics representing tomorrow’s elements. The participants were able to change the whole ambience of the room and the vibe at the event through the use of a WebGl interface on their mobile phones. When more than 5 guests collaborated at the same time, they were rewarded with a memory inducing video animation takeover. We flew in world class DJ’s from Massive Music Amsterdam, added Singapore’s most accoladed mixologists to craft the cocktails of tomorrow, threw in the odd A-list celebrity like the amazing Adrian Grenier of Entourage and we had ourselves an unforgettable party.