Groups of 5 of more connected 53 times through the digital activation which triggered 53 animation takeovers
Fire was 2.5 x more popular than the other elements
Over 9 interactions per minute
Over 2200 interactions with up to 22 users engaging simultaneously
We had a number of attempts to use the app from Windows PCs, especially after the event, which we blocked on the server…. People loved it so much they wanted to play at home!!