Idea

To inspire 150 of the top leaders in the world to reinvent growth, we created a space in which leaders can learn, explore, reflect, and question accepted wisdom under the theme ‘Invisible Realities’. We curated a 3 day conference that disrupts at every turn to ensure the audience leave their day job at home, give us their full attention and create environments to explore invisible realities in such a way that the learning sticks.

Approach

The unconventional convention: Top C-Suite leaders are used to having all their luxuries catered for, they have attended hundreds of conferences and know what to expect. To get their attention and make memories, we ensured they didn’t get anything they expected. The theme was brought to life through intimate experiential dinners in back alleyways, to live body percussion, from distorted imagery and soundscapes in darkened rooms to immersive sessions with Hollywood stars.

Results

 
  • Xynteo received the best feedback they had ever had in over 17 years of running The Performance Theatre
  • Return-participants who attended previous Performance Theatres over multiple years commented that it was the best Performance Theatre they had attended yet
  • 100% guests engagement during interactive segments (everyone took part in the body percussion, human library and Anne Devere Smiths interactive session) 
  • Despite the high privacy settings to protect the high profile attendees of the event including Philippe Calderon, ex President of Mexico and the Deputy Prime Minister of Singapore, tens of thousands of organic media impressions were generated by the attendees.

Guest quotes:

  •  “Thanks for including us at The Performance Theatre — it really was inspiring, stimulating and one of the best gatherings we’ve been to in terms of creativity and thoughtfulness. We can really see the value of incorporating the arts in such gatherings.”
  • “Thank you and your team for putting this amazing conference together – to give us the time and the space to reflect, and to listen to each other more deeply. I personally benefited greatly.”
  • “It’s been an unforgettable journey for me to attend such a powerful event. I thank you very much for giving me such a wonderful opportunity to attend and to experience the incredible Invisible Realities. I really enjoyed it.”
  • “Thanx so so very much for an awesome event and great Organization and planning – and very impressive personalisation – was a wonderful experience 🙏😊”
  • “The words cannot express how much I enjoyed and learned at TPT in Singapore! Thank you so much.”
Memories Created:
1150
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Stefan Chojnicki
Director
Xynteo-logo
We needed an events agency able to absorb the distinct ethos and vision of The Performance Theatre, who could collaborate with us creatively and who would execute seamlessly. We could not have wished for better partners than Rebel & Soul. They not only got the big picture – providing excellent creative inputs – but their delivery was seamless. This was a complex project, with numerous delivery partners involved. Their attention to detail meant that on numerous occasions they flagged potentially significant problems to us before they materialised – even when they lay outside their immediate scope of responsibility. We also appreciated their attention to financial management and execution, helping us keep to budget and reflecting our concern for sustainable sourcing and use of materials throughout the event.

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