Heineken already has a strong correlation with music and challenges consumers to experience music with all their senses-beyond just listening to it. Going into the second series of the Heineken Green Room Original Sound Experiments, we continued to own ‘the music meets technology space’ and design a second series that explores the sense of Touch through technology. More than just a typical dance event, the Heineken Green Room immerses party-goers in a sensory musical experiment driven by technology.