The Macallan – The Macallan Experience
Multi-award winning APAC customer acquisition marketing campaign for The Macallan, using ‘Whisky Worthy Stories’ to convert non-whisky drinkers.
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As the world’s first Neuroexeperience agency, we know that the subconscious plays a huge role in creating long-term brand memories. Our brains crave novelty and one of the best ways to introduce this is by literally giving people something new or never seen before to interact with.
So, we have designed and built novelty filled bespoke products which we integrate into our events to maximise attention and memorability.
From slick registration systems to gamified apps, holograms and projection mapping, here are some of the event & experiential technology capabilities we specialise in:
Don’t just take our word for it. View some of our recent case studies spotlighting our event & experiential technology capabilities:
Multi-award winning APAC customer acquisition marketing campaign for The Macallan, using ‘Whisky Worthy Stories’ to convert non-whisky drinkers.
To support the activation of The Macallan Experience, we created the APAC marketing toolkit – including the key visual asset – for the local markets
To celebrate the HSBC Women’s World Championships Golf Event, we curated an evening of ‘powerful partnerships’ across sport, entertainment, art and music.
Glenfiddich’s global launch of their Grand Cru to 30 international KOLs.
Within four weeks, we produced a bespoke 2min looped audio & visual projection mapping experience for The Macallan exhibition exteriors in Taiwan.
The Singaporean wealth management market is incredibly saturated, and affluent consumers have access to exclusive experiences at their fingertips.
For the latest in neuroexperience, neuro-innovation, and tips for enhancing your memory