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#CustomerExperience #ExperientialMarketing #Neuromarketing

June 29, 2020

Embracing technology to stand out virtually

Video conferencing to webinars and Whatsapp calls, technology has maintained social connection and enabled us to work efficiently. But, it’s also a paradox.

By Kristy Castleton

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March 24, 2020

The who, what, how, when of long-term memory formation

With approximately 60-80k thoughts everyday and near infinite capacity, we discuss the who, what, how and when of long-term memory formation.

By Kristy Castleton

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#Neuromarketing

March 18, 2020

The different types of long-term memory

From episodic and semantic memory, to explicit and implicit memory… We look into the different types of long-term memory.

By Kristy Castleton

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#Neuromarketing

March 9, 2020

Improve your memory from your sofa

From binaural beats to gamma waves and games, we provide some memory-inducing facts on how to control and improve our brain’s memory power from the

By Kristy Castleton

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#Neuromarketing

March 3, 2020

Neuroplasticity: how the brain continually reorganises

At Rebel & Soul we are constantly fascinated by neuroplasticity. So we’ve look into what it is, its potential and how we can all harness

By Kristy Castleton

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#Neuromarketing

February 26, 2020

All our memories are emotional

How we feel has a massive impact on the human mind, so it should come as no surprise that emotion takes centre stage in both

By Kristy Castleton

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#CompanyNews #Neuroexperience

December 13, 2019

Campaign Southeast Asia Boutique Agency of the Year

Rebel for the win – what a way to end the year!

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#Neuroexperience

December 10, 2019

Top 5 mind-enhancing gifts for Christmas

From the latest neurotech gadgets and mind-boggling therapies to captivating books and unforgettable excursions, Christmas provides the perfect excuse for expanding our minds.

By Kristy Castleton

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#Neuromarketing

December 9, 2019

Our brains are visually wired…

For all you creative folk out there, it’s good to know the human brain is naturally wired towards visuals. Here are some incredible stats to

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#CompanyNews #Neuroexperience

November 11, 2019

The Special Events Asia – Best Brand/Creative Agency

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