The Macallan – The Macallan Experience
Multi-award winning APAC customer acquisition marketing campaign for The Macallan, using ‘Whisky Worthy Stories’ to convert non-whisky drinkers.
Traditionally question and answer sessions can be quite dry and unpredictable. The audience and panel have no control over the content or the next question. Our voting app gamifies the question process.
Combining many trigger points to create a long-lasting neuroexperience memories, users enter their question/s via our white label app and their colleagues, peers or fellow attendees can then up vote their favourite questions, allowing the panelists to choose the most relevant questions and the highest voted. To add to the game, the voting process can be projected in real time on screen.
Have an event coming up? Or just love to be voting polls? Let our creative event and experience design specialists craft the perfect campaign for you.
Multi-award winning APAC customer acquisition marketing campaign for The Macallan, using ‘Whisky Worthy Stories’ to convert non-whisky drinkers.
To support the activation of The Macallan Experience, we created the APAC marketing toolkit – including the key visual asset – for the local markets
To celebrate the HSBC Women’s World Championships Golf Event, we curated an evening of ‘powerful partnerships’ across sport, entertainment, art and music.
Glenfiddich’s global launch of their Grand Cru to 30 international KOLs.
An immersive series of hybrid event workshops led by specialist artists from across the globe, for clients based in Hong Kong and Japan to craft
Within four weeks, we produced a bespoke 2min looped audio & visual projection mapping experience for The Macallan exhibition exteriors in Taiwan.
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