The Macallan – The Macallan Experience
Multi-award winning APAC customer acquisition marketing campaign for The Macallan, using ‘Whisky Worthy Stories’ to convert non-whisky drinkers.
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As the world’s first Neuroexperience agency, event & experiential production is Rebel & Soul’s claim to fame. Underpinned by our proprietary neuroscience methodology INVOLVE®, we design and curate event and experience campaigns to show clients and consumers how a brand can shine and whilst we’re there, we infuse the experience with powerful short-cuts to higher brand memorability.
In the five years since conception we have activated in over 50 cities across 15 countries across the world and we’re super chuffed to have received multiple industry awards for our magic memory making.
Our specialities:
Don’t just take our word for it. View some of our recent award-winning event & experiential production capabilities:
Multi-award winning APAC customer acquisition marketing campaign for The Macallan, using ‘Whisky Worthy Stories’ to convert non-whisky drinkers.
To support the activation of The Macallan Experience, we created the APAC marketing toolkit – including the key visual asset – for the local markets
To celebrate the HSBC Women’s World Championships Golf Event, we curated an evening of ‘powerful partnerships’ across sport, entertainment, art and music.
Glenfiddich’s global launch of their Grand Cru to 30 international KOLs.
Within four weeks, we produced a bespoke 2min looped audio & visual projection mapping experience for The Macallan exhibition exteriors in Taiwan.
The Singaporean wealth management market is incredibly saturated, and affluent consumers have access to exclusive experiences at their fingertips.
For the latest in neuroexperience, neuro-innovation, and tips for enhancing your memory