We were briefed to make the 3rd Dentsu Aegis Network after party for Spikes the best to date. To encourage collaboration between the ten Dentsu brands, its people and clients and prospective young talent we gave guests a reason to collaborate with a highly engaging piece of technology that allows the guests to use their mobile to digitally change the ambience of the room creating an innovative and ever evolving piece of art. Knitting together the Neogodai meaning: earth, wind, fire, rain, sky.