case studies

WORK

Whilst some of our work remains private at the request of our clients, here is a taster of the type of memories we like to create…

CASE STUDIES

WORK

Whilst some of our work remains private at the request of our clients, here is a taster of the type of memories we like to create…

The Macallan – The Macallan Experience

The Macallan Logo
To support the activation of The Macallan Experience APAC, we created the regional marketing toolkit (including campaign assets, templates and website UX and design) for the local markets – Singapore, Hong Kong, China, Taiwan, Japan, Vietnam and Australia – to execute.
The Macallan Logo

The Macallan – APAC Marketing toolkit

To support the activation of The Macallan Experience APAC, we created the regional marketing toolkit (including campaign assets, templates and website UX and design) for the local markets – Singapore, Hong Kong, China, Taiwan, Japan, Vietnam and Australia – to execute.
The Macallan Logo
Create an evening of ‘powerful partnerships’ to launch the HSBC Women’s World Championships at Clifford Pier in Singapore.
Colour_HSBC-Golf

HSBC – Women’s World Championships Golf

Create an evening of ‘powerful partnerships’ to launch the HSBC Women’s World Championships at Clifford Pier in Singapore.
Le Grand Pique-Nique Noir: Deliver a global launch with local activation that takes the origins and DNA of a traditional picnic with a nod to Champagne, and elevate the occasion with 30 global influencers through surprising and luxury reinvention of the whisky drinking occasion.
Glenfiddich-Logo

Glenfiddich – Global Grand Cru Launch

Le Grand Pique-Nique Noir: Deliver a global launch with local activation that takes the origins and DNA of a traditional picnic with a nod to Champagne, and elevate the occasion with 30 global influencers through surprising and luxury reinvention of the whisky drinking occasion.
Glenfiddich-Logo

Gucci – Hybrid Event

Gucci Logo
The Macallan was holding an exhibition in Taiwan, showcasing photos from the world’s best photographers depicting the build of their new distillery in Scotland. Our brief? To create social media buzz. So… why not use the Christmas and New Years period that will literally have the passers-by stop and form crowds simply because they’re intrigured?
The Macallan Logo

The Macallan – Projection Mapping

The Macallan was holding an exhibition in Taiwan, showcasing photos from the world’s best photographers depicting the build of their new distillery in Scotland. Our brief? To create social media buzz. So… why not use the Christmas and New Years period that will literally have the passers-by stop and form crowds simply because they’re intrigured?
The Macallan Logo
Create a luxury environment that High Net Worth customers subconsciously craved to be in, by offering them something that is usually out of their reach.
HSBC Jade Logo

HSBC Jade – Origins of Luxury

Create a luxury environment that High Net Worth customers subconsciously craved to be in, by offering them something that is usually out of their reach.
HSBC Jade Logo
A number of brands dominate the music space, but the opportunity is to own the technology meets music space and as such ‘Original Sound Experiments’ was born. In year one, we co-designed a program testing the hypothesis ‘Can you see music’.
Arcade_logo

Heineken – Can You See The Music

A number of brands dominate the music space, but the opportunity is to own the technology meets music space and as such ‘Original Sound Experiments’ was born. In year one, we co-designed a program testing the hypothesis ‘Can you see music’.
Arcade_logo
Build an interactive event experience that gives the target audience a reason to attend and an instagrammable overload space. Pay with Mastercard Masterpass to be entered into a free prize draw to win tickets to see global music sensation The Chainsmokers up close and personal.
Octagon Logo

Octagon – Mastercard presents The Chainsmokers

Build an interactive event experience that gives the target audience a reason to attend and an instagrammable overload space. Pay with Mastercard Masterpass to be entered into a free prize draw to win tickets to see global music sensation The Chainsmokers up close and personal.
Octagon Logo

  • Expertise

To inspire 150 of the top leaders in the world to reinvent growth, we created a space in which leaders can learn, explore, reflect, and question accepted wisdom under the theme ‘Invisible Realities’. We curated a 3 day conference that disrupts at every turn to ensure the audience leave their day job at home, give us their full attention and create environments to explore invisible realities in such a way that the learning sticks.
Xynteo-logo

Xynteo – The Performance Theatre

To inspire 150 of the top leaders in the world to reinvent growth, we created a space in which leaders can learn, explore, reflect, and question accepted wisdom under the theme ‘Invisible Realities’. We curated a 3 day conference that disrupts at every turn to ensure the audience leave their day job at home, give us their full attention and create environments to explore invisible realities in such a way that the learning sticks.
Xynteo-logo
We were briefed to make the 3rd Dentsu Aegis Network after party for Spikes the best to date. To encourage collaboration between the ten Dentsu brands, its people and clients and prospective young talent we gave guests a reason to collaborate with a highly engaging piece of technology that allows the guests to use their mobile to digitally change the ambience of the room creating an innovative and ever evolving piece of art. Knitting together the Neogodai meaning: earth, wind, fire, rain, sky.
Dentsu Logo

Dentsu Aegis Network – Spikes After Party ‘Neogodai’

We were briefed to make the 3rd Dentsu Aegis Network after party for Spikes the best to date. To encourage collaboration between the ten Dentsu brands, its people and clients and prospective young talent we gave guests a reason to collaborate with a highly engaging piece of technology that allows the guests to use their mobile to digitally change the ambience of the room creating an innovative and ever evolving piece of art. Knitting together the Neogodai meaning: earth, wind, fire, rain, sky.
Dentsu Logo
Rebel & Soul were briefed to plan the ultimate World Cup experience for the 20 UHNW clients from Bank of Singapore’s global database – who were already attending the World Cup semi finals. Our idea? Provide money-can’t-buy VIP experiences not available off the shelf that appeal to a variety of cultures.
Bank of Singapore - logo

Bank of Singapore – St Petersburg client appreciation

Rebel & Soul were briefed to plan the ultimate World Cup experience for the 20 UHNW clients from Bank of Singapore’s global database – who were already attending the World Cup semi finals. Our idea? Provide money-can’t-buy VIP experiences not available off the shelf that appeal to a variety of cultures.
Bank of Singapore - logo
Our challenge was to “Bring the Cannes Lions’ atmosphere to Asia’’, to emphasize Dentsu Aegis’ digital DNA and encourage collaboration between its brands, its people, the clients and prospective young talent. The idea? Gamify social interactions using digital to display those interactions in real time. Create a social experiment that encourages people to connect with each other, promoting convergence through technology.
Dentsu Logo

Dentsu Aegis Network – Spikes Asia After Party ‘Neuromance’

Our challenge was to “Bring the Cannes Lions’ atmosphere to Asia’’, to emphasize Dentsu Aegis’ digital DNA and encourage collaboration between its brands, its people, the clients and prospective young talent. The idea? Gamify social interactions using digital to display those interactions in real time. Create a social experiment that encourages people to connect with each other, promoting convergence through technology.
Dentsu Logo

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